The Fundamentals of Leadership in the Workplace Essay Example

The Fundamentals of Leadership in the Workplace Essay Example The Fundamentals of Leadership in the Workplace Essay The Fundamentals of Leadership in the Workplace Essay Essay Topic: Nashville The Fundamentals of Leadership in the Workplace For centuries there have been leaders and people have debated what makes a great leader. Leadership goes back to the time of the ancient Greeks. During the 1500’s, there was an Italian statesman Niccolo Machiavelli, who wrote The Prince, which he described methods for leaders to use in acquiring power (Leadership 2003). This all led to the recent activity dating to the early 1900’s and what has been developed and used in today’s society. There are many theories of what a leader should possess and the fact that leaders throughout history have been men who were looked up to as leaders and well respected. This paper discusses the history of leadership, diversity between men and women in leadership and some laws and thoughts of what makes a successful leader well-qualified. Leadership has played an important role throughout history. Whatever we do or wherever we go, there are leaders providing leadership in our lives. History has provided us with some very important leaders who played roles and has defined the term â€Å"leader†. Different types of leaders and different approaches to leadership exist. These approaches view leadership through different perspectives. Leadership is also the process of influencing others towards obtaining and reaching goals. A leadership style refers to the leaders who carry out the roles and responsibilities of the leadership process. There are conferences, motivational speakers as well as mentors of all types that teach leadership all over the world. Just look around and I bet you can think of a handful of leaders just off the top of your head that are people you look up to. We look up to leaders and respect leaders. It also feels good to be a leader and to help others as well. In the article entitled â€Å"Leadership† it talks about the historical background of leadership throughout history; The author points out that leadership has been traced back to the time of the ancient Greeks and even back to an Italian named Niccolo’ Machiavelli, in which he wrote a book called â€Å"The Prince†. In this book Machiavelli states that leaders during that time used acquiring power. The ideas and theories of leadership have been uncovered and introduced to us from thousands of years ago. It is important to learn from the past to make the future more promising. We use the information that was gathered from the past and add to it to make better decisions. To be a better leader one can learn from mentors that have became leaders before. In the article the author states that the theories can be â€Å"divided â€Å"in to two categories. In one of the categories the reasons are based on traits and behaviors, and the second reasons are based from particular situations. An example of the trait and behavior theory is that leaders were not born they were made, and that leaders were â€Å"chosen by God or the Gods. The article states that this theory was viewed by many and some believed that they would never become leaders. For thousands of years leadership has been researched and studied and many questions have been answered and some have not. It has been said that leaders have the ability to imagine new ways to achieve goals and relay them to others (2003). Another issue t hat has been important in leadership is diversity. Most people’s view of a leader throughout history has been that leaders are male rather than female. Why is that? Investigators have found that female leaders tend to involve followers more in the decision making process. Statistics show that male leaders are often chosen over female. Leadership is also viewed differently from one culture to another (2003). Since there are many theories, one could argue that women are better leaders in the workplace. You make the decision. In reality most leaders are male, generally speaking. But, there are some important statistics when it comes to men and women in the workplace as leaders. Here are some statistics to take into consideration: Women are slightly more likely than men to say they are very confident in their ability to keep pace (61% vs. 57%); only 56% of women were very interested in continuing with their careers, vs. 69% of the men; fewer than half of the online professional’s surveyed feel that women receive equal pay for equal work in the industry: 55% of men, vs. 29% of women (Woods 2001). The article entitled Leadership as a Boss in the Workplace gives ideas and tips that may come in to use in the workplace. The author Charles Williams makes good points throughout this article. For example, you have to love what you do in order to teach and guide others and you also must believe in your people and your company to be successful (Williams 2007). I believe that this is true in all aspects of leadership. Unless, you know what you are doing, it is hard to give people something they can take with them and apply later. He states that â€Å"if you have those who are not working as a team then it hurts everyone including the company. † It is important to apply leadership in the workplace and with it you can all join together to get the job done together as a team. When you are working with a group it is all about teamwork (pg 1). John C. Maxwell, the author of the book titled The 21 Irrefutable Laws of Leadership he defines leadership as the ability to obtain followers. It is the ability to influence others to follow you because without followers who are you leading? A common misunderstanding is leading and managing is one in the same. The difference between leading and managing is that managing is focused on maintaining processes and leading is influencing people into a new direction (Maxwell 2002). Having a title does not have value when it comes to being a leader. Leadership is all about respect and discipline. All that a title can do is bide time. A true leader defines oneself opposed to the title defining them. Maxwell’s twenty one laws that he touches on in this book are definitely encouraging as a reader. One of my favorite laws is the law of influence where he talks about how you cannot be a good leader if you are not a good influence. Influence is all about having followers, which goes back to the theory that one cannot be a good leader without followers (2002). Another good one is the law of solid ground. This law is about trust and if trust is broken then you will not be a successful leader. So, if you are not trustworthy then nobody will follow you. Leadership in the workplace can be defined in many different ways, but the most important term in my opinion about a leader is respect. Throughout history, the most memorable leaders are the ones that were well respected or fell from grace. Of course, most leaders would not want to be remembered from falling from grace, but this has occurred and happens in our lives today. The point is that leaders are looked up to and define a standard set forth by companies, organizations, laws and countries. Without leaders, we would be all followers and only destruction would come of it. Clearly, we can imagine in our lives what it would be like if we did not have someone to answer to. Leaders are needed to delegate and motivate responsibility and are considered well respected among their peers. A leader that is not respected is not a very good leader. Nobody will respect an untrustworthy person. Therefore, a leader who is untrustworthy will not have any followers. Just as Maxwell states, what is a leader without any followers. Bibliography Beverly Woods. (2001-0620). Towards Equality in the High Tech Workplace. http://lowendmac. com/woods/01/0620. html Charles Williams. (2007-0125). Leadership As A Boss In The Workplace. John C. Maxwell (2002). The 21 Irrefutable Laws Of Leadership. Nashville: Thomas Nelson, Inc â€Å"Leadership. †Current Issues: Macmillan Social Science Library. New York: Macmillan Reference USA, 2003 Opposing Viewpoints Resource Center. Gale. University of Phoenix. 24 Aug. 2007

International Human resources Management Essay Example | Topics and Well Written Essays - 1500 words

International Human resources Management - Essay Example This shift is reflected in the differences in training and development (T&D) practices with respect to 1) the purpose of T&D, 2) the focus of T&D, 3) strategies and methods of training, and 4) training content. MULTINATIONAL STRATEGY. The main purpose of training and development is for managers to develop a cognitive understanding of many possible issues and problems that includes such as cost reduction, sources of relative production efficiency, interpretation of roles, policies and rules and also to maintain the normal situation such as to enhance the efficiency of existing operations (Tichy, 1993). Training is the same as the Human resource function where it serves as a backup support to the main controls such as financial controls and making budgets, organizational design and structure and making of a strategic plan that works. The training and development is concentrated on local and regional efforts (Briscoe, 1995; Dowling, Schuler & Welch, 1994). The scarceness of money is made available for more globally complete, and also very expensive, training costs. The more extensive global training opportunities will be focused on the financial control managers, those auditors and controllers in order to monitor costs and revenue flows in many subsidiaries in manycountries (Lessard, 1997). Strategies and Methods. The multinational firms will concentrate its trainings by providing relatively discrete training investments and actions for individuals or small groups over time periods that are short. The training includes applying low-risk simulation activities to enact behavior changes on such a superficial range, the strategic manager will seek to develop skills relevant to the main cultures of interest (Tichy, 1993).Therefore, multinational trainings and developments are shown with extensive use of case-studies or simulations in environments within the classroom, country handbooks, language training, the company internal counseling on legal and finance subjects. This includes meetings with many repatriated managers and others(Briscoe, 1995; Tichy, 1993). Content. Trainings and developments include marketing, distribution,budgeting, manufacturing, headcount, dominate multinational training curricula, finances, etc., (Tichy, 1993, p.210).Because of the cost containment and rationalization emphasis here, efficiency of operation is at a premium. TRANSNATIONAL STRATEGY. Purpose. The main objectives of the firm are very complex and also very challenging as compared to the multinational firm. The main benchmark is to identify and develop a select group of managers who can define and answer brilliantly major organizational problems and also they must transform significant organizational systems and processes(Tichy, 1993). The transnational mind makes it a requirement to be structural and planning forms of control under the multinational strategy. The managers must be collaborative, multi

History Essay Example | Topics and Well Written Essays - 1500 words

History - Essay Example The civil rights movement can be considered to have been created by Martin Luther King Jr. due to his influence. After his death, there was a lack of similar leadership, though the inception of the civil rights movement meant that the minority races could stand for their own rights. This was illustrated by the Asian and Mexican communities who joined hands with the black community to fight for their freedom. Martin Luther King’s message of equality did not change. However, without his influence; there was nobody to carry on his push for equality in the United States. This led to the white community oppressing the minority communities and asserting their dominance. (Lansford 65) The only individual who ever came close to carry on Martin’s message and vision was civil rights activist Reverend Jesse Jackson. His attempt was based on establishing change in the United States, and he wanted to do that from the top, by becoming the president. He attempted to become president i n 1988, as he perceived being president would be the best way of being able to implement the vision embraced and conceptualized by Martin Luther King. A major barrier affected the mentality of minority groups, as there had never been a non-white US president. The Civil Rights movement had grown into an important factor due to the influence of Martin Luther King. ... Therefore, the Civil Rights movement has had a major influence in the development of the United States. Essay 2 Under the presidency of Richard Nixon in the 1960s, there was uproar in the ideologies that Nixon condoned in the American society. The most disputable factor was the abortion movement that resulted in abortion becoming legal in California in the 1960s. Another factor was America becoming part of the war in Vietnam, even when it was not necessary. These two factors created a counter-culture that was a rejection of the factors, represented or condoned by Nixon at the time. Counter-culture was the ideology in which individuals in the United States had developed distaste for the mannerisms and methodologies that Nixon implemented in the 1960s. It was the cause of the backlash at the time (Lansford 135). The domestic policies that Nixon used were deemed unacceptable; the major highlight being the legalization of abortion. In a society that was majority Christians and a good num ber catholic, the legalization of abortion in California was a factor that was simply unacceptable, because abortion is not acceptable in Christianity. Nixon based his decision as a measure of birth control and regulation of the American population. This was deemed unacceptable to the Christian fraternity as they considered it ‘Un-Godly’ for an individual to take the life of another individual. It created a huge uproar and dissatisfaction in the presidency of Nixon, and as a result, they were eager to remove him from office as he had decided to go against the wishes of the majority of the American population. In truth, Nixon needed to consider weighing up the options, the implications of creating and

The Gospel of Matthew Essay Example for Free

The Gospel of Matthew Essay The Gospel of Matthew has long been claimed by theologians as the most Jewish of the four Canonical Gospels (Harris 98). The author of Matthew stresses the role of Jesus Christ as a fulfillment of Jewish prophecy, or as a fulfillment of the Abrahamic covenant. Matthew 4. 1-11 draws upon the main themes of Exodus, presenting Jesus as compared to the Israelites in their journey through the desert. The wilderness can be seen to represent the negative and the positive aspects of human covenant life, as expressed in Exodus as well as in Matthew 4. 1-11. The wilderness can be seen as a place of transformation and trial, as evidenced by the scarcity of food and water, the temptation of idolatry, and the need for a faith that is rooted in deep surrender and trust in God to nourish and protect. The wilderness represents human life. Matthew 4. 1-11 presents itself as a fulfillment of the covenant formed at Mount Sinai in the Book of Exodus, while emphasizing Jesus Christ as the God-man among us, ‘Emmanuel’ (Matt, NRSV, 1. 23). Biblically, the wilderness represents a place of extremes: The risk of death is imminent and very real, and survival depends on choices made and factors that are beyond the control of humankind. Perhaps it was this dual nature of the wilderness: A place to encounter and enter into a trusting relationship with God, but also a place to face the dark side of nature, that led American naturalist John Muir to write, â€Å"In God’s wilderness is the hope of the world† (Muir 86). In the Book of Exodus, the unpredictable, dangerous landscape of the Wilderness leads to a primal fear of death that manifests itself in many of the Israelites losing faith in Yahweh to protect and provide for their tribe: The Israelites doubt that God will provide the water that Moses draws out of the rock, the Israelites fear hunger before God produces Manna to feed the multitudes, and at Sinai, the Israelites engage in idolatry through the worship of the golden calf (Exodus). Through all of these trials, the Israelites falter and doubt the promise of God. Although they are delayed and punished for their shortcomings, the Israelites finally reach the Holy Land (Josh 10. 14). In the Book of Matthew, the Israelites’ time of journey in the desert can be seen to mirror Jesus’ time of trial in the wilderness (as celebrated in Christian liturgy as Lent). Just as the journey to the Promised Land was littered with frightening and dangerous events that eventually led to Joshua conquering Canaan, the time of Lent leads to the ‘Good News:’ The hope of Eternal Life through the Passion of Christ (Josh 10). Where the people of Israel gave into human fear and temptation, Jesus became the ‘perfect human,’ giving his life willingly to God and humanity. However, the Gospel of Matthew emphasizes the humanity of Jesus in the face of Satan’s temptations: Jesus fasts for 40 days and 40 nights, but he feels human hunger, â€Å"He fasted for forty days and forty nights, and afterwards he was famished† (Matt 4. 3). Likewise, Jesus feels human fear and terror in the Garden of Gethsemane, begging the Father to â€Å"Remove my cup of wrath† (Luke 22. 42). Thus, Jesus faces the same temptations as the Israelites in the Book of Exodus when He faces the Devil in the Wilderness, but He demonstrates a perfect faith that is evidenced not by His lack of fear, but rather His complete and perfect obedience. Jesus’ time in the wilderness can be seen as a journey of transformation and covenanting that allows Jesus to emerge renewed and filled with the Holy Spirit. In the Gospel of Matthew, Jesus enters the wilderness just after His baptism by John the Baptist where the voice of God declares that Jesus is the Messiah (Matt 3). This can also been seen to echo Jewish scripture, where God claims Abraham and Sarah’s son Isaac as his own, the child of the Covenant (Gen 17. 1). The time of trial in the wilderness can be seen as a period of transformation, in which Jesus earns His role as the Savior. In much the way that Jesus bestows power upon Peter following the foot-washing ceremony in the Gospel of John, the Gospel of Matthew provides the story of Jesus in the Wilderness as a time of commissioning. Throughout Matthew 4. 1-11, Jesus refutes the Devil’s temptations through the use of Hebrew Scripture. This highlights Jesus’ role as the Messiah, and claims him as the Davidic King prophesized by Isaiah (Is 26. 1). It is this emphasis on Jesus’ salvific role depending on His obedience, dedication, and hard work that is demonstrated in Matthew 4. 1-11 that leads to His Passion on the Cross. The importance and sacrifice inherent in His death depend on His sacrifice as a gift of free will, which is mirrored in his choice to give His life over to God, in spite of the Devil’s promises. The concept of wilderness is one that is deeply rooted in the Hebrew Scriptures: In fact, both the Abrahamic and Sinai covenanting are presented in the context of voyaging through the unknown. The obedience and faith in God that is emphasized through the Book of Exodus becomes perfectly executed through the life and Passion of Jesus. His experience in the wilderness highlights His perfection and devotion even in the face of His complete humanity, and represents the perfect fulfillment of the Journey to the Promised Land, and humanity’s Covenant promise. The Gospel of Matthew highlights the fact that the period of Lent leads to the promise of Easter, and the advent of a life free of death, in perfect communion with God. Works Cited Harris, Stephen L. , Understanding the Bible. USA: Palo Alto Press, 1985. Muir, John, Ed: Wolfe, Linnie Marsh. John of the Mountains: the Unpublished Journals of John Muir. Milwaulkee: Univ. of Wisconsin Press, 1979.

marketing case Essays -- essays research papers

Introduction:   Ã‚  Ã‚  Ã‚  Ã‚  Pfizer Inc. is a research-based diversified health care company with operations around the globe. Pfizer Inc. has three main business groups. They include the Consumer Health Care Group, U.S. Pharmaceuticals Group, and the Pfizer Animal Health Products Segment. For purposes of this case, we will discuss the Animal Health Products Group, where in 1998, accounted for twelve percent of the company’s revenues. Industry Background: The process for making beef begins with the ranchers breeding and raising cattle, in order to sell them to feedlots. The ranchers’ goals are to minimize death of the cattle, to breed low birth weight calves, to produce grade A choice beef, and lastly to produce calves that gain weight quickly. By the time the feedlots purchase the cattle, the more the cattle weights, the better. The next step in the process after the feedlots purchase the cattle is for the feedlots to sell the beef to the meatpackers. There are four main meatpacker companies that account for eighty percent of the entire industry. The meatpackers act as a middleman between the producer and the consumer. Since the majority of this industry is controlled by a few companies, this creates a problem because they act similar to a monopoly. Due to this monopolistic view, there is no free-flow of information throughout the supply chain and beef prices tend to be higher than they should. After the meatpackers have packe d the beef, they sell it to retail stores, which in turn sell the meat to us, the consumer. Industry Trends: There are a variety of trends that directly influence the beef industry. To begin, changes in consumer lifestyles include less time for home-cooked meals and society’s increased pressure for time; thereby, having a big impact on the decline of consumption of beef. In addition, consumers have increased dietary considerations for health and nutritional issues that lead them to consume alternative meat products like pork and poultry. Furthermore, the marketing strategies of the pork and poultry industry have done a better job advertising than the beef industry. Also, the pork and poultry industry have recently produced more ready-to-eat and branded products. Even with all of this new increased pressure on the beef industry by the pork and poultry industries, retail prices for beef have still remained high, yet ano... ...less today than ever before, beef will always exist, therefore, Pfizer products will be needed. An added reason for them to continue with their cattle/calve health products is due to the fact that Pfizer has already invested heavily in this industry and makes over sixty health products for cattle. Additionally, we also recommend that Pfizer maintain their strong market share by continuing to sponsor seminars, publish educational material, offer technical support and organize management programs for the health care of cattle. Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  To conclude, the beef industry is currently experiencing a decline in demand, thereby directly affecting products sold to ranchers made by Pfizer’s Animal Health Group. This decline can be attributed to a variety of factors outside of Pfizer’s control, including social, economical and governmental issues regarding beef. Since Pfizer is limited in what they can do to increase beef sales, our proposal is for Pfizer to enter into making health products for poultry, given that this industry seems to be on the rise. However, at the same time, Pfizer should continue to be active in the beef industry to keep them at the top.

Brand Audit Essay

The sole objective of this brand report is to know about the brand potency of Mobilink in the Pakistani market in comparison to other competing service providers. The other objective is to put a spotlight on the different cellular companies operating in Pakistan and the perception of the users about them. TARGET AUDIENCE: As far as the Mobilink is concerned, it has no specific target audience because it is catering the requirement of all the users through its different packages. Cell phone is a requirement of every one so it also  of several segments whether it is youth, ladies or corporate sector. Brand Positioning  makes sense to launch multiple products to cater to the requirements RESEARCH METHODOLOGY: INTRODUCTION: The purpose of the research methodology is to carry out different methods of research to accomplish the set research objectives pertinent to the brand tracking. For that purpose, a set of questions have been made to inquire and analyze the responses of the  respondents. RESEARCH METHODOLOGY: The research methodology used in this brand tracking is qualitative as well as quantitative in which we have not only used a questionnaire to know the responses of the respondents of the sample group but also open ended questions asked from a set of respondents at mobilink franchises to get a more flexible response from the respondents. Secondary research methods are also used to get the information regarding the competitors and Mobilink to get to know the market structure and the standing of the cellular companies in it. Triangulation  and secondary research to find the parity in results. SAMPLING DESIGN: The target population belongs to every segment and class of life because cell phone users belong to every class of population and we method is used to cross check the results from qualitative, quantitative  cannot discriminate the target market based on SECs. Subsequently, the sample selection is random and random sampling method is used for sample selection to get the feedback of the users from all the classes. The sample size used for the questioning consists of 250 respondents. RESEARCH INSTRUMENTS: The instrument used for the research in this brand tracking activity is primarily a multipurpose questionnaire which comprises of open and close ended questions not only to help in the quantitative research but also in the qualitative research as well. It consist questions pertaining to the brand associations, brand recall, brand image, projective responses and brand values. The reliability of the instrument is measured through the triangulation method by comparing the results of all three research methods. PROCEDURES: The data collection is through the questionnaire from a sample group of 250 respondents. The screening of the information acquired from  entry. All the information from the responses is entered as per the frequency of respondents against the questions. These respondents is done manually using MS Excel as a tool for data. The objective of this brand audit report is to measure the brand potency of Mobilink in line with the competing brands. The specific issues faced by the brand in terms of market conditions, saturation in the cellular market and the overall recession in the economy will also be taken into account while studying the brand. Also, what subproducts fall in the generalized master brand i.e. Mobilink and to which segments these sub-brands are catering to.  When speaking of the target audience for Mobilink, we should keep in mind that in the world of today, cell phone is no longer a luxury as was the case in 90s but now, it has become a necessity for everyone. So when we speak of cell phone target market, we speak of all the socioeconomic classes from A to E. The brand audit is limited to Karachi only because of limited time and resources. But, in order to get a  are covered with a dynamic sample population to get diverse views about the brands so as to get a better and augmented underst anding of the market perceptions about the brands. The approach used for brand audit is mainly the survey through set questionnaire and secondary research methods regarding their inputs on brand imagery & usage, brand recall, brand perception, brand loyalty and brand awareness. BRAND BRAND (SELF ANALYSIS): Pakistan Mobile Communications Limited, better known as Mobilink GSM, is a telecommunication service provider in Pakistan. The company is Pakistan’s leading cellular operator with a subscriber base of 31.5m and market share of 31% in October 2010. Mobilink’s Head office is located at Mobilink House, 1-A Kohistan Road, F-8 Markaz Islamabad. Mobilink’s corporate postpaid package is sold under the brand name â€Å"Indigo† and prepaid by the name of â€Å"Jazz†. Mobilink started operations in 1994 as the first GSM cellular Mobile service in Pakistan by MOTOROLA Inc., later it was sold to Orascom, an Egypt-based group is diversifying its service portfolio by setting up new businesses and also expanding through acquisitions. Recently, they started offering DSL broadband through a wholly owned subsidiary, Link.Net. Additionally, the company has also launched its wireless broadband  service through WiMax based technology under the label of ‘Mobilink Infinity’. Technology is backed by Alcatel, and company is using a ZYXEL Customer Premises equipment. BCG GROWTH-SHARE MATRIX Companies that are large enough to be organized into strategic business units face the challenge of allocating resources among those units. In the early 1970’s the Boston Consulting Group developed a model for managing a portfolio of different business units. The BCG growth-share matrix displays the various business units on a graph of the market growth rate vs. market share relative to competitors. OF  SBUSCLASSIFICATION These packages are low growth, high share products. These established and successful SBUs need less investment to hold their market share. They produce a lot of cash to support the other SBUs that need investment. These packages are low share in high growth markets. They require a lot of cash to hold  their share. Management needs to think hard about question marks it should  try to build into stars or should be phased out.  It is low growth, low share product. It may generate enough cash to maintain itself but do not promise to be large source of cash. PRICING STRATEGY OF MOBILINK: Mobilink was offering Jazz connection for about 3000 rupees 5 years passage of time now Mobilink is offering Jazz connections for about 100 rupees. In 2002 Ufone which is one of the leading competitor of Jazz introduced its prepay connection for about 2500 rupees. In 2005 Telenor came into existence in Pakistani market and offered its connections for about 500 rupees. Then in 2005 Warid also entered the market offering its connections for 250 rupees. In this way price war   ago. Its market oriented statement is â€Å"Aur Sunao† But through the started between these telecom brands in the market. Previously it was Jazz’s oligopoly as they offered their prices. In 2005 Jazz offered a Cellphone plus connection and prepaid card implementing a productbundle pricing strategy for creating more attention and attraction. The major shift in the pricing strategy came in when they started 30.second operations using the promotional pricing strategy. In the early days Jazz was offering its sim-cards for a high-price using captiveproduct pricing strategy as its SIM-card is a main product that must be used along with the cell phone. Initially Jazz’s call rates and SMS charges were also reduced using discount and allowance strategy and initially directing towards promotional strategy as the competition between cellular brands in the market grew faster. Recently Jazz introduced its offerings of 0.99 per minute call rates in their â€Å"happy hour package† which represents their operations with the  promotional as well as psychological pricing of their services. Through its happy hour package they are also operating with promotional strategy as they are engaged in continuous promotion through their offerings. INDUSTRY REVIEWS In the era of globalization and information society, the fundamental role of telecommunication technologies cannot be underestimated. Although tremendous growth has taken place in the Pakistan telecom sector but most of it can be attributed to the cellular growth. Fixed line is still awaiting a takeoff. Similarly Value Added Services have grown introduced in the telecom sector some very positive impact have been observed on the growth of the sector in a short span of time which is expected to continue to grow for at least next five years if the daring investors influx continue as in the last 3 years. Our Industry already has LL (Local Loop), WLL (Wireless Local Loop), LDI (Long distance and but are still a drop in the bucket. Now that the competition has been  International), and ISP (Internet Service Provider) players and WiMax; 3G cellular systems are expected be a part of this Industry soon. The Pakistan market has reached 100 million subscribers landmark with cellular mobile tele density of over 60% (PTA press release Sep 2010).The growth slowed down in 2009 but has picked up again gradually. At 2006 year end the total subscribers were 48.2 million. In June 2007 the total mobile users reached over 63 million. Based on numbers published at PTA website for 2007, the total number of million, a teledensity of nearly 49%. In 2007 the average growth rate was about 2.5 million new subscribers each month! After second half of 2007 it seemed as if the growth had slowed down but overall it was fine. One remarkable achievement was by Zong (formerly Paketl) which  launched  very  successful. Telecommunication Co. Ltd (PTCL), is now under the control of Etisalat group of UAE. It has 20% of subscriber share and added the most lines (2.4 million) from 2006-07. Warid, owned by the Abu Dhabi group of the United Arab Emirates and sister of Wateen group is number 4 with 17.0% market of subscribers. Recently it sold 30% share to SingTel. Norway’s Telenor, a recent entrant with about a billion US dollar investment in Pakistan has been doing well, based on its recent earning report. It has about 24% of the market share. Telenor stock is listed in the Oslo stock market (TEL) and in US (TELNY.PK). CMPak (Zong brand), formerly Paktel, was the latest target of foreign acquisition. After it got acquired by China Mobile it was rebranded as Zong and launched one of the most successful and aggressive  campaigns. Within a matter of few months, Zong has achieved a 8 %  market share. CONSUMER ANALYSIS The Pakistani mobile users are more price-conscious but in cellular sector they also don’t compromise on the quality of voice. So, By taking the advantage of this consciousness of the users mobile operators re enhancing product offering in the form of low rate packages  and  network  expansion  by  installing  boaster. Mobile sector comes under verity seeking buying behavior by the buyer because it occurs under the conditions of low consumer involvement and significant brand difference. In this market, consumer has low involvement they perceive the brand benefits on the basis ultimate objective is to communicate to other at for off place. Buying is initiated by â€Å"communication purpose†. Everybody can enter in to buying process by need of communication. In the regard of this communication media vehicles play an important role in getting their service preferred by the users. These days there is a rush of packages   price, voice quality and coverage. The reason for this is that their  out in the market from the mobile service providers, targeting different market segments and offering all kinds of discounts depending on who you call or when you call. Off-peak timings have always been used by service providers to create interest and to lure customers. So, customer seeks indifference among services provided by these cellular operators and switch according to their desire. Factors that influencing on customer switch age to other operator of mobile network are, Price: Users use services of the operator to communication so on of the factor influencing the customer switch age is price. A person in this segment seeks the prices most important factor and operator of service are also offering verity of packages to make the customer attract. Where the price of any product is low people change their taste and divert towards that low price product. Quality: After the price people prefer quality of voice second because they are paying for the voice if the voice is not clear to them which they are paying for they defiantly they switch to other operators. Coverage: After the quality of voice second available factor for  customer switch age is coverage. Users perceive that the operator’s services are available to them where they visit. If they find signal problem they may switch to more coverage operator in the sectors Promotion: With promoting services that has factor too for consumer switch age. Fierce promotion leads an image in the mind of the consumers that company offers many servers and â€Å"a customer focus company†. MARKET Pakistan currently has one of the largest allies of young people in its history, with approximately 25 million people between the ages of 15 and 24. Target market group of cellular sector ranges from 15 to 64 percent which according to demographic profile of Pakistan consist of 56.9% (male 48,214,298; female 46,062,933) of total population. As in the Buying behavior we have studied that Female and male both contribute into making decision for the purchasing of the brand. So the both genders would be in target market. In spite of this professionals are also Mobilink target audience. The Employment Status categorizes majority (45%) as employees followed by own account workers (42%).  About one in ten workers (11%) are reported as unpaid family workers and one & a half percent as employers. As far changes in the comparative periods, unpaid family workers fall by some fractions, employees indicate some increase while own account workers and employers remain on the same level. In the buying and sales of  rise of urban consumerism, global corporate such as Unilever, P & G, GlaxoSmithline and many small & medium enterprise and local  national companies emerges both manufacture and sell their products Mobilink brand also depends on these customers too. Along with the  in Pakistan. In manufacturing and natural resources, Shell and BP are present in addition to the Pakistani state oil company. Honda, Nissan and  Suzuki are among international automotive manufacturers with plants in Pakistan. Mobilink fulfill needs of these local MNC’s local national and SME’s firms by providing them special service package Brand Inventory COMPETITOR’S ANALYSIS COMPETITIVE COMPARISON MATRIX Bring innovation and VAS and data services to increase revenue Market Growth and industry expansion Threats †¢ Recession in economy. †¢ Rapid change in consumer demand. †¢ Inconsistent and adhoc decisions from regulatory authorities. †¢ Political Instability, Security issues. †¢ Adverse shifts in trade policies of government. †¢ High taxation rate of activation tax is causing a slowdown in consumer growth especially all in rural areas. †¢ Price competition †¢ Larger competitors network coverage †¢ Strong advertisement and media presence of competitors †¢ Entrance of new competitors like Zong. †¢ Presence and the acceptability of competitor brand like Telenor and Ufone Strengths: †¢ Leveraging brand equity from international corporate â€Å"Abu Dhabi Group† †¢ Having modern network capabilities in respect of infrastructure. †¢ Financial strength of share holder and their telecom expertise ‘Warid international† †¢ Large Post paid based generating high ARPU †¢ State of the art IP based contact center and leading data center †¢ It has technical partnering involving â€Å"SingTel†, â€Å"Nokia† and â€Å"Wateen†. Weaknesses: †¢ Need to expand network coverage. †¢ Need to increase brand awareness and improved market positioning †¢ Lack of proactive churn management and stimulate programs to address inactive subscriber Page 20 of 28 Brand Positioning COMPETITORS SWOT MATRIX Low promotional packages activities The product line is too narrow. Strengths: †¢ Subsidiary of PTCL. †¢ Stream line benefit. †¢ Knowledge about country culture. †¢ Experience Variety of †¢ Value Added Service †¢ Broad market coverage. Weaknesses: †¢ Stagnant Profitability †¢ Low market share as compare to competitor (Mobilink). †¢ Overly Dependent on PTCL Strengths: Superior infrastructure & technology in PAKISTAN Have a very strong financial. They have the ability and resources to hire skilled engineers. Large number of Subscriber Weaknesses: Low market share as compare to competitor (mobilink) Limited coverage due to newly introduce in the market Signal problem due to limited network Strengths: World biggest network A product of China Mobile Company. Page 21 of 28 Brand Positioning Leverage financial resource from CMC Experienced administration Weaknesses: †¢ Low market share as compare to competitor †¢ They are unable to improve the network means that they are not using their resources. †¢ There is the diversion of customers towards other brands due to connectivity issue BRAND INVENTORY BRAND ELEMENTS: Brand elements consist of brand name, color, Urls, symbols slogans, sound and jingles through which one brand is differentiated from other brands. Brand Name: Mobilink Urls : http://www.mobilinkgsm.com Logos and Symbols: Slogans: Apna Hai Purple and Whitish Purple CORE BRAND VALUE Page 22 of 28 Brand Positioning Colors: Quality: Mobilink Telecom has an uncompromising commitment to quality in this regard. that is why they spare no efforts in pursuing the best in network‚ services‚ product offerings. Innovation: For years‚ people complained of the same things on mobiles. At coverage‚ they are constantly look to make the communication experience different by doing things in a better way. They already introduced 3G supportable system for being see the need of this in the near future. For seeing the growing trend of SMS usage Mobilink has introduces SMSC-less messaging infrastructure that controls the traffic of SMS and makes sure the delivery of messages without involving pending issues. Customer-Friendliness: They enjoy working and succeeding together by building close relationships. While they have a sense of purpose in their operations‚ they also have a strong culture that demonstrates to customers that â€Å"Reshaping communciation†. Mobilink considers the needs of customers first. Coverage: Mobilink has widest network coverage all over Pakistan. One can find the network if they go to northern areas or remote city of Pakistan Mobilink message are communicated through using all channels of media including building an identity for the corporation and brand, advertising campaigns, sponsorships, media relations (newspaper coverage, press releases, press conference before launching etc), point of sale material preparation (brochures, tariffs, flyers etc), website. Message delivered on electronic media through jingle and using celebrity endorsement. First ever add that comes in the electronic media is symbolize with rain season that bring hope and refreshment and new joy. Now a day it bran message come man through ball to boys who are playing Cricket symbolize that Mobilink is customer oriented and helping the customer in even small mattes. MARKETING PROGRAM Media: Mobilink has always tried to deliver truthful and interesting advertising to its viewers. Through these ads they are trying to convey the message that Mobilink is solely meant for the people’s benefit and convenience. They advertise through Channels like Geo Super Geo, hum TV and through News channels, PTV, ARY and, News 1 TV, Dunya News etc. Print media: Mobilink has designed attractive brochures for their customers. These brochures contain all the necessary information about their package deals and tariffs. Hence, making it easier for the people to know about the general prices and services offered. Sponsorship: Mobilink advertise through sponsorship in Golf matches, Mobilink agreement with PCB and Mobilink and Citi card launch. Also it got sponsorship with Pizza Hut. BRAND ASSOCIATIONS: These are the desired associations which Mobilink wants to create in the mind of customers. Brand Positioning Mobilink Voice Quality Premium Brand Network Coverage

A Wide Array Of Risk Factors For Risk Among Older Client...

Among a wide array of risk factors for falls among older client with type 2 diabetes are the use of multiple medications, excess muscle weakness, especially at the ankle, and a host of environmental factors. Specific factors that significantly heighten risk among many with type2 diabetes are the presence of motor and/or sensory neuropathy, which increases the displacement of the center of pressure recordings during static balance tests in a dose dependent manner, the use of insulin, vision impairments, and the level of glycated hemoglobin. Others include lower levels of physical activity, and poor postural control or balance. As well, people with type 2 diabetes tend to be older rather than younger, and in addition to poor levels of neuromuscular control, may have diabetic foot ulcers, and high rates of body pain as well as foot pain that lead to the use of psychotropic medications and polypharmacology. Other factors include high rates of impaired vision, including poor low-contrast visual acuity and poor depth perception, lower limb amputations, vitamin D deficiency, and impaired renal function. Other factors include dementia, urinary incontinence, depressive symptoms, and mild cognitive impairment. As well a high consumption of medications, poorer walking performance, and reduced cognitive function, are mediators of falls in diabetics. Since peripheral neuropathy is seen in most diabetic client this may exhibit greater postural sway in standing or a slower than averageShow MoreRelatedCase Study Counseling Plan4198 Words   |  17 Pagesa Multi-axial diagnostic impression will be developed to classify the sexual dysfunction and specify sexual problems associated with the sexual response cycle. A treatment plan will be created with measurable goals. Table of Contents Abstract 2 Section I: Assessment of Sexual Issues 4 Section II: The Dynamics of the Relationship 6 Section III: Diagnostic Impressions 9 DSM-IV Applied 10 Counseling Plan 11 Conclusion 13 References 14 Assessment of Sexual Issues AccordingRead MoreGym, Health Fitness Clubs in the Us Industry Report.P Essay13388 Words   |  54 Pages IBISWorld Industry Report 71394 Gym, Health Fitness Clubs in the US June2011 2 AboutthisIndustry 2 2 2 2 Industry Definition Main Activities Similar Industries Additional Resources 16 International Trade 17 Business Locations TaylorHamilton 30 KeyStatistics 30 Industry Data 30 Annual Change 30 Key Ratios 19 CompetitiveLandscape 19 Market Share Concentration 19 Key Success Factors 31 JargonGlossary 3 IndustryataGlance 4 IndustryPerformance 4 4 5 7 ExecutiveRead MoreJhonson and Johnson Strategic Analysis Process11325 Words   |  46 PagesI. What Business Are We In? II. Where Are We Now? External Assessment Trend Analysis Economic Factors U.S GDP One of the main economic factors that would affect JNJ is GDP. As shown above GDP in the United States is decreasing meaning resources will be limited and there will be a much needed increase in cash flows for competitive advantage. GDP’s in others countries are increasing giving JNJ more opportunities to expand to more markets around the world to increase their market shareRead MoreDieting Makes People Fat Essay19490 Words   |  78 Pages3EN   WHAT IS YOUR FAVORITE DRINK? I love to drink strawberry yogurt smoothie about 2-3 times per week. You have to try out this quick and easy recipe for a healthy and delicious strawberry smoothie.You can add some ground flax seeds and a banana for some extra nourishment and a tablespoon of raw honey for sweetness. Ingredients: 10 ripe strawberries, washed with stems removed 1/2 cup of natural yogurt 1 1/2 cups of low-fat milk 1 banana 1 tsp of flax seed powder (optional) 1 Tbsp of honey 4 iceRead MoreOverview of Hrm93778 Words   |  376 Pagestheir work, compensating them for their work and solving problems that arise. Growing Importance of HRM The success of organizations increasingly depends on people-embodied know-how- the knowledge, skill, Copyright  © Virtual University of Pakistan 2 Human Resource Management (MGT501) VU and abilities imbedded in an organization s members. This knowledge base is the foundation of an organization core competencies (integrated knowledge sets within an organization that distinguish it fromRead MoreGsk Annual Report 2010135604 Words   |  543 PagesPipeline summary Products, competition and intellectual property Regulation Manufacturing and supply World market GSK sales performance Segment reviews Responsible business Financial review 2010 Financial position and resources Financial review 2009 Risk factors Governance and remuneration Our Board Our Corporate Executive Team Governance and policy Dialogue with shareholders Internal control framework Committee reports Remuneration policy Director terms and conditions Director and Senior Management remunerationRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesStephen P. Robbins, Timothy A. Judge. — 15th ed. p. cm. Includ es indexes. ISBN-13: 978-0-13-283487-2 ISBN-10: 0-13-283487-1 1. Organizational behavior. I. Judge, Tim. II. Title. HD58.7.R62 2012 658.3—dc23 2011038674 10 9 8 7 6 5 4 3 2 1 ISBN 10: 0-13-283487-1 ISBN 13: 978-0-13-283487-2 Brief Contents Preface xxii 1 2 Introduction 1 What Is Organizational Behavior? 3 The Individual 2 3 4 5 6 7 8 Diversity in Organizations 39 Attitudes and Job Satisfaction 69 Emotions and Moods 97Read MoreMarketing Mistakes and Successes175322 Words   |  702 PagesIncludes index. ISBN 978-0-470-16981-0 (pbk.) 1. Marketing—United States—Case studies. I. Title. HF5415.1.H37 2009 658.800973—dc22 2008040282 ISBN-13 978-0-470-16981-0 Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 PREFACE Welcome to the 30th anniversary of Marketing Mistakes and Successes with this 11th edition. Who would have thought that interest in mistakes would be so enduring? Many of you are past users, a few even for decades. I hope you will Read MoreContemporary Issues in Management Accounting211377 Words   |  846 PagesChippenham, Wiltshire ISBN 0–19–928335–4 978–0–19–928335–4 ISBN 0–19–928336–2 (Pbk.) 978–0–19–928336–1 (Pbk.) 1 3 5 7 9 10 8 6 4 2 3 FOREWORD ‘ Michael Bromwich is an exemplar of all that is good about the British tradition of academic accounting. Serious in intent, he has striven both to illuminate practice and to provide ways of improving it. Although always appealing to his economic understandings, he has been open to a wide variety of other ideas, recognizing their intellectual strengths andRead MoreFundamentals of Hrm263904 Words   |  1056 Pagesresources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o M A K E I T YO U R S  » www.wileyplus.com ALL THE HELP, RESOURCES, AND PERSONAL SUPPORT YOU AND YOUR STUDENTS NEED! 2-Minute Tutorials and all of the resources you your students need to get started www.wileyplus.com/firstday Student support from an experienced student user Ask your local representative for details! Collaborate with your colleagues, find a mentor