Managerial Accounting and Organizational Controls Essay - 1

Administrative Accounting and Organizational Controls - Essay Example Under the end of costs, one of the secretaries under the manager would should be disposed of. In any case, security would not be influenced on the grounds that it is a factor that is important inside a psychological well-being office. Dr. White could start getting ready for diminished spending plans by, first, educating the current staff regarding the proposed dispensed with in costs. She ought to exhort them that the expenses are vital so as to keep up the activity and prosperity of the office. Furthermore, Dr. White could likewise survey the resumes of the current workers and meeting them again to determine a greater amount of their abilities. These abilities could be utilized to supplant the administrations that will be dispensed with by the proposed spending cuts. Under the conventional strategy, the expense of promoting and stockroom cost distributed to both of the two significant organizations, one makes and sells unicycles for business use in carnivals, and so forth and different offers bikes to general society, was 2.5 million for the expense of publicizing and 1.5 million for stockroom cost. Since the business that produces and sells unicycles for business use returns a more prominent benefit (150 million) than the business that offers bikes to the general population (20 million), it is suggested that most of the expense of publicizing and distribution center cost be assigned to the business that makes and sells unicycles for business use. ... Part B: Under the conventional strategy, the expense of promoting and distribution center cost dispensed to both of the two significant organizations, one produces and sells unicycles for business use in carnivals, and so forth and different offers bikes to people in general, was 2.5 million for the expense of publicizing and 1.5 million for stockroom expense.Since the business that fabricates and sells unicycles for business use returns a more prominent benefit (150 million) than the business that offers bikes to the general population (20 million), it is suggested that most of the expense of publicizing and distribution center cost be allotted to the business that makes and sells unicycles for business use. Additionally, $4,937,500 ought to be apportioned for the expense of promoting to the business that produces and sells unicycles for business use, and just $62,500 ought to be dispensed for the expense of publicizing of the business that offers bikes to the public.Additionally, $2,962,500 ought to be distributed for stockroom cost to the business that fabricates and sells unicycles for business use while just $37,500 ought to be assigned for stockroom cost to the business that offers bikes to the general population. In any case, there are sure issues that may emerge from distributing such a large number of costs to every one of the organizations. For instance: in the event that one of the organizations is distributed an excessive amount of cash for promoting, the different business may endure in light of the fact that it would not have enough cash in its spending plan to publicize appropriately and effectively.Also, if a business is apportioned too little costs, the business could miss out on certain undertakings that may profit the organization and yield a

Leed Certification And Sustainable Buildings Environmental Sciences Essay Free Essays

string(118) and modifying suites for the rockerss that can chop down a specific aggregate of cars on the course joined to that edifice. The undermentioned paper talks about the impact of developments on nature and stairss that are being brought to chop down their C footmark all through the universe. Structures contribute fundamentally to the contamination of this planet. Be that as it may, while they contribute a clump to contamination, they other than can chop down that entirety of contamination and waste with the help of making a viewpoint of maintainability all through their industry. We will compose a custom article test on Leed Certification And Sustainable Buildings Environmental Sciences Essay or on the other hand any comparative point just for you Request Now Each stage in the existence musicality of a structure can play their part from plan and working to activity. The LEED endeavor is one such way to get down the advancement in the attitude of developers and inside decorators. While the LEED venture has gotten rather fruitful, numerous manufacturers will in general stay off from it because of the way that to determine LEED liberation, the expense of the structure is raised. While the underlying expense is higher, the drawn out retirement funds is critical lastly makes it advantageous. Things from open help enterprise costs are lower alongside income upgrade retirement funds from the specialists. Indeed, even possessions esteem has been demonstrated to be raised with LEED emancipation. While the idea of long haul retirement funds is essential to gain more manufacturers to see maintainability more, this adjustment must go an enduring 1 that makes ecologically neighborly structures the standard rather than a sort of side show. This methodology will be slow, however with advisory groups, for example, LEED and others around the universe, the building business is making their segment to help chop down contamination and waste. LEED Certification and Sustainable Buildings Ecological cognizance is going ever progressively exceptional in today ‘s society. Regardless of whether it is in effect increasingly worried about vehicle radiations and their detail mis per gallon measurements, or buying privately created supplements, â€Å" Traveling Green † is everyplace we look whether we like it or non. These delineations of using building or stuff array techniques for automobiles and food advertise shop stocks are the most well-known methods of society ‘s exertion to chop down their C footmark on the planet. In any case, there is a division of society and worry for that undertaking which is far less detectably attempting to do this measure into the realm of maintainability. This segment I am talking about is the business of planing, building, and activity of structures. Structures in the United States speak to 39 for each centum of the state ‘s essential vitality utilization, history for 38 for each centum of all C dioxide spreads, speak to 72 for every centum of the state ‘s ingestion, they utilize 14 for every centum of all drinkable H2O, and internationally, buildings utilize 40 for every centum of characteristic stuffs. ( Yudelson ) When one pauses for a moment to perceive how much vitality and stuff it takes to develop anything, from the exhaust of Cranes and dozers, to the power expended in a finished high rise, these Numberss are non such astonishing. Furthermore, presently cognizing these Numberss, one can think about the effect on the C footmark of the United States, if something was done to reduce them. Luckily, endeavors are being made to do the structure business all the more earth cordial, with so much undertakings as the LEED assessment framework for developments of different types. LEED is an abbreviation for â€Å" Leadership in Energy and Environmental Design. † Its aim is to isolate structures that have gone supra and past in their endeavors to make a fundamentally more ecologically neighborly building than typical. â€Å" LEED gathers and fuses a wide combination of ‘best designs ‘ across numerous subjects including engineering, innovation, inside plan, scene design, and building. â€Å" ( Yudelson ) This quote from Yudelson ‘s book, totally sums up what members in a structure undertaking are included to make a LEED building. A LEED structure is non simply a building that keeps the noticeable radiations off additional, however rather a product of the coaction of everybody required, from moving steel from a closer attempts to limit travel contamination, to making an obviously lit up condition requiring less artificial lighting, to even innovation and planing more vitality effective cooling and warming frameworks. There are four potential LEED scores a structure can have, â€Å" Certified † , â€Å" Silver † , â€Å" Gold † , and â€Å" Platinum † . Affirmed being gotten by run intoing the fundamental requests, and Platinum being remunerated to the endeavors that meet the most noteworthy evaluation of requests. The four achievement degrees are the undermentioned: Ensured: Greater than 40 for each centum of the whole potential focuses. Silver: Greater than 50 for each centum of the whole potential focuses. Gold: Greater than 60 for each centum of the whole potential focuses. Platinum: Greater than 80 of the whole potential focuses. The undermentioned chart by Yudelson, shows a for each centum separation of the five boss classs considered by a LEED official and how enormous of a capacity every dramatization. As should be obvious, the five boss classs considered are, indoor ecological quality, economical locales, H2O effectiveness, vitality and air, and stuffs and assets. From each of these classs, contingent upon what number of focuses scored, the LEED advisory group will respect the structure with a Certified, Silver, Gold, or Platinum seal of gift. This diagram is explicitly for â€Å" New-Construction † endeavors, all things considered, more than 70 for every centum of LEED liberations are newly built endeavors and consequently will be the makings to a great extent examined in this paper. The adherents is a picture from Yudelson of the LEED scorecard for the Oregon Health and Science University ‘s Center for Health and Healing which got a Platinum assessment. As showed, focuses are granted for achievements under every one of the five significant classs, alongside an additional class of Innovation and Design. For the class of â€Å" Sustainable Sites † the point of convergence is on ordering everything from exchange travel course to light contamination decline, to stormwater bearing. Indeed, even the site decision is of import. The feature that hops off the page here is the other travel strategies. On the off chance that the structure plan crew can make an evironment that energizes, bicycling to work with tonss of cruiser racks and modifying suites for the rockerss that can chop down a specific entirety of cars on the course appended to that building. You read Leed Certification And Sustainable Buildings Environmental Sciences Essay in classification Article models Besides by planing for mentor, metro, and train terminuss, in or close by the structure, more individuals populating or working in the structure might be bound to use these substitute techniques for travel and cut bringing down the figure of cars on the course. The idea here, is that since exchange fuel vehicles have non taken off in the public eye, the boss or most effortless way to chop down harmful vehicle spreads is to chop down the figure of vehicles on the course by advancing the use of mass open travel frameworks like metros, coachs and trains. Structures play a huge capacity in this by providing the terminuss and Stationss convieniently to the masses. Alongside the issue of travel, the site class other than contains the subjects of stormwater mediation, heat islands, and light contamination. By pull offing the stormwater uprooted by the footmark of a structure, an owner can determine two quick focuses toward LEED emancipation. Regardless of whether it is a building up a way to tolerably deal with and perchance reuse stormwater inside the structure, or by limiting the entirety of flood made, there are numerous ways a structure can be intended to thwart debased stormwater from making streams or seas. Structures are other than solid warmth generators which can be hurtful to the earth. By cut bringing down the radiation of warmth, another two quick focuses are accessible. What's more, inevitably, the issue of light contamination is a genuine activity in huge metropoliss, affecting the invigorate creatures in the nation, explicitly winged animals. Structures do non require to go forward their obvious radiations on all dim, it is a misu se of vitality each piece great as hurtful to winged creatures which are influenced by non cognizing the distinction among dim and twenty-four hours in the metropoliss. Signal locators are one potential arrangement, yet by and by this is cured, a LEED point is available to anyone here each piece great. Site Sustainability is the second biggest class and demonstrates that if manufacturers take the clasp to utilize a portion of these variables into their development, they can hold a thunderous effect on the earth around them. The second class is â€Å" Water Efficiency † . This is the littlest class each piece far as point handiness goes with only five accessible, however is genuinely is a simple five focuses and ought to be done regardless of a LEED certifaction end or non. There are three boss sub classs: Water productive scene cultivating, propelled gushing engineerings, and H2O utilization redution. Regardless of whether it is actualizing a planned sprinkler framework, or using arranging that does n’t require H2O, for example, squashed stone, there are approaches to altogether chop down the total of water system required for the scene around a development. Water utilization redution begins in the restrooms, with increasingly effective nozzles and latrines. While they are increasingly costly up forepart they are well on the way to rescue the owner cash in the long count. All that is required for two focuses under the H2O use decline, is a 30 for every centum decreasing which is a cluster in the

HOW TO Interact Effectively With Your Readers

HOW TO Interact Effectively With Your Readers Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now! HOW TO: Interact Effectively With Your Readers Updated On 09/01/2016 Author : Jasmine Topic : Blogging Short URL : http://hbb.me/1jPdMRj CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlog As the cliché goes No man is an island. This definitely rings true for your blog(s), for no blog is inaccessible in this surfing world unless of course, you choose to have it so. Regardless of whether your purpose of having a blog is as a platform to share your thoughts and opinions or to generate advertisement income or to build an online business, the bottom line is that there is a need for readers interaction. For without any interaction with your blog readers, readers will lose interest and soon, may not return at all. So how do you maintain an effective interaction with your blog readers? Heres a look at a few of the ways. Through Comments The main difference between a blog and printed articles is that there is interaction in blogs. Readers can leave questions or comments and the writer will usually answer them. There are many types of comments that readers leave. Some regular readers might just drop in to say hi, some may be silent readers but was so touch with that particular post that (s)he was compelled to leave a comment and then there are some who so happens to find your blog for the first time and decided to let you know about it. There are also those who wanted to know more and left questions. But they all have the same purpose i.e. to let you know their opinions. And I strongly advise you to acknowledge these comments regardless of whether the reader will be checking them or not. Alternatively, you could always install the automated reply-to-email plugin. This way, readers will feel that their comments are taken into consideration and feel important. Nothing beats feeling appreciated! Ask Readers What They Want To Read Once in awhile, it would be good to check what topics or information or recipes etc that your readers would like to read in your blogs. This is especially true when you are facing writers block or perhaps you just want to know if your blogs direction is what your readers would like to see. This can be easily done by putting a post asking directly what topics that the readers would like to read next. You may be surprised at the number of replies that you received or the topics that are being requested. You could also put up a survey at the sides of your blog to see which are the more popular topics. Or perhaps leave a question in a chat box, if you have one. .IRPP_button , .IRPP_button .postImageUrl , .IRPP_button .centered-text-area { min-height: 86px; position: relative; } .IRPP_button , .IRPP_button:hover , .IRPP_button:visited , .IRPP_button:active { border:0!important; } .IRPP_button { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #3498DB; } .IRPP_button:active , .IRPP_button:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .IRPP_button .postImageUrl { background-position: center; background-size: cover; float: right; margin: 0; padding: 0; width: 30%; } .IRPP_button .centered-text-area { float: left; width: 70%; padding:0; margin:0; } .IRPP_button .ctaText { border-bottom: 0 solid #fff; color: inherit; font-size: 13px; font-weight: bold; letter-spacing: .125em; margin: 0; padding: 0; } .IRPP_button .postTitle { color: #ECF0F1; font-size: 16px; fon t-weight: 600; margin: 0; padding: 0; width: 100%; } .IRPP_button .ctaButton { background: #ECF0F1; color: inherit; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; margin: 18px 14px 18px 14px; moz-border-radius: 3px; padding: 12px 0; text-align: center; text-decoration: none; text-shadow: none; webkit-border-radius: 3px; width: 80px; position: absolute; } .IRPP_button:hover .ctaButton { background: #e6e6e6; } .IRPP_button .centered-text { display: table; height: 86px; padding:0; margin:0; padding-left: 108px!important; top: 0; } .IRPP_button .IRPP_button-content { display: table-cell; margin: 0; padding: 0; padding-right: 10px; position: relative; vertical-align: middle; width: 100%; } .IRPP_button:after { content: "; display: block; clear: both; } READHOW TO: Change The Facebook Fan Page NameOrganize A Contest Or Giveaway Another way is to inject some fun into your blog. And nothing does this better than organizing a contest or giveaway. You could seek out some sponsors depending on what type of blog is yours or you could giveaway something you bought or made yourself. Yes, the product is important but the action speaks louder. Everyone loves freebies and you can give your readers some interesting stuff to look forward to. And they will help you spread the word about your blog, willingly. This, my friend, is Marketing 101. Visit And Leave Comments On Other Blogs Just like we would visit our friends home, you should take some time out to visit your readers blogs as well as other blogs. This action would make them feel good about their blogs. Not only will you be keeping in touch with your readers, you may also learn a few things or so from these blogs. Having said that, it is sometimes difficult to visit all your readers blogs if you are a major blogger celebrity with hundreds of readers everyday. Then again, even these high-profile bloggers do pop over to other blogs every now and then. Why shouldnt we? These are just a few of the many ways to stay interactive with your blog readers. Gone were the days where a great article will generate lots of traffic. Today, there are many blogs out there vying for readers attention and time. What differentiate your blog from the rest? Readers are what make (and break) a blog. These days, generating new readers may be easy through search engines but if you want to maintain your blogs popularity, do strive a good relationship with your readers. Without readers, even your best articles would not serve any purpose. And it probably wont be fun for you either!

Corporate Fraud, Within Corporate Governance - 1645 Words

INTRODUCTION The past decade has seen the discredit and collapse of various high-profile corporations across the world. These scandals were inherently the result of fraud, scams, mismanagement, fraudulent reporting and audit failure among many other deficiencies present in the corporate governance model of various syndicates. Some of these made the very foundation of the financial markets unstable and open to financial crisis. The international and national community were compelled to more efficiently address the issues of corporate fraud, misconduct of management, corruption and weak audit measures. In this paper we will focus on fraud, mainly occupational fraud, within corporations and combat mechanisms available within corporate governance. â€Å"No entity is immune from fraud. Fraud indiscriminately affects all types of organizations regardless of sector, size, or geographical location. It does not distinguish between public or private entities, by what they do, by their environmental footpr int, by their level of sustainability, by their public profile, or by the number of years they have been in existence.† The consequences of fraud can prove to be dire for any organisation, from irreparable damage to reputation to possible bankruptcy. As per the Association of Certified Fraud Examiners (ACFE) Global Fraud Study 2014, survey participants estimated that the typical organization loses 5 per cent of revenues each year to fraud. If applied to the 2013 estimated Gross WorldShow MoreRelatedComparative Analysis Of Fair Value And Historical Cost Accounting On Reported Profit1659 Words   |  7 Pagesthe Dots: Bringing External Corporate Governance into the Corporate Governance Puzzle. (Ruth V. Aguileraab, 2015) Study the corporate governance and they focused on the internal governance mechanism that includes managerial incentives, controlling owners and board of directors etc. however in the current study researchers focused on the internal governance and external corporate governance roles is also discussed. That is comprised of the external corporate governance practices that are played toRead MoreThe Anatomy Of Corporate Fraud Essay845 Words   |  4 PagesCritique #1 The first article researched was The Anatomy of Corporate Fraud: A comparative Analysis of High Profile American and European Corporate Scandals. The abstract discusses the analysis conducted on the three major American accounting scandals; Enron, WorldCom, and HealthSouth, and compares to the three major European accounting scandals; Parmalat, Royal Ahold, and Vivendi Universal. Bahram Soltani (2014), also discusses within the abstract the different areas reviewed regarding why theRead MoreThe Course Fraudulent Financial Reporting And Corporate Governance Of Prof872 Words   |  4 PagesThe course Fraudulent Financial Reporting and Corporate Governance of prof. Hermanson is the great oversight of financial reporting and governance issues. The students are able to understand the roles of the board of director and board committees, the critique research on fraudulent financial reporting and the cycle of fraud through real fraud cases over the world. Indeed, I recognize the importa nce of corporate management over financial reporting. The three main things I learned from this classRead MoreCorporate Fraud Has Taken The World By Storm For Over The Past Decade1479 Words   |  6 PagesCorporate Fraud Introduction Overview Corporate fraud has taken the world by storm for over the past decade. The biggest fraud cases to ever occur happened in 2001 and 2002 and since then fraud seems to be more and more common around the world. According to Forbes.com (n.d) the biggest fraud cases to ever occur was Enron, Bernard Madoff, Lehman Brothers, and Cendant, with Enron being the largest accounting scandal to ever take place. Prior to Enron’s fraud scandal coming to light in 2001, theyRead MoreAnnotated Bibliography On Corporate Governance1268 Words   |  6 PagesChapter 1: Introduction to Corporate Governance â€Å"While corporate governance may not dictate the economic prospects of developing countries, it certainly plays an integral role in shaping them.† The word Governance is derived from ‘gubernate’, meaning to steer. Corporate governance would mean to steer an organization in the desired direction. The responsibility to steer lies with the top and the middle level of management. Governance, in simple terms, means administering the processes and systemsRead MoreIT Corporate Governance Essays1599 Words   |  7 PagesCorporate governance is the responsibility of an organization’s board of directors (BOD). The internal auditor (IA), the external auditor (EA), and the information technology (IT) auditor all play important roles in the process of corporate governance. By using established frameworks established by the Sarbanes-Oxley Act (SOX), the Integrated Framework from the Committee of Sponsoring Organizations of the Treadway Commission (COSO), and the Control Objectives for Information and related TechnologyRead MoreThe Effect Of Internal Controls On Corporate Governance Associated With The Revelations Of In ternal Control Material Weaknesses And Their Subsequent Remediation812 Words   |  4 PagesArticle Critique #1 The first article researched was Changes in Corporate Governance Associated with the Revelation of Internal Control Material Weaknesses and Their Subsequent Remediation. The abstract discusses the problems associated with the lack of internal controls within a company. Additionally, the abstract discusses how fraud and material weaknesses can occur without the implementation of the proper internal controls. Johnstone, Li, and Rupley (2011) disclose that internal controlsRead MoreA Report On Occupational Fraud Essay1433 Words   |  6 Pages B Detection The 2014 ACFE Report on Occupational Fraud expressed that the longer frauds were able to go undetected, the more costly they became. One-quarter of the frauds in the study were detected in the first six months of their occurrence; and for those cases, the median loss was limited to $50,000. This is a more acceptable figure, considering that, the general median loss caused by frauds in the study was $145,000. Hence, we can see that early detection can prove to be less financiallyRead MoreIntroduction. The Course Fraudulent Financial Reporting875 Words   |  4 PagesIntroduction The course Fraudulent Financial Reporting and Corporate Governance of professor Hermanson is the great oversight of financial reporting and governance issues. The students are able to understand the roles of the board of director and board committees, the critique research on fraudulent financial reporting and the cycle of fraud through real fraud cases over the world. Indeed, I recognize the importance of corporate management over financial reporting. The three main things I took awayRead MoreHistory And Meaning Of Corporate Governance1450 Words   |  6 PagesCorporate governance is a key term to understand and it is increasingly important part of running a successful company. The system has evolved over the years, guided by the challenges and misjudgements of the corporate world. The following guide will help you look into the history and meaning of corporate governance and find out about the core principles of it. You can also read about the key models and guidelines that help companies implement strong corporate governance in the demanding and competitive

Critical Analysis of Health Promotion Leaflet - 1585 Words

Critical analysis of health promotion leaflet This essay aims to critically appraise a health promotion leaflet (Appendix 1), which at present is incorporated in a health promotion campaign from the NHS. The evaluation of this leaflet will consist of: where the leaflet was sourced; a rationalization of the selected leaflet; the nurse’s role in relation to health education and health promotion with the use of leaflets; examine the leaflets use of illustrations, design and layout; substance of the information which s enclosed in the leaflet; pore over the leaflets readability information supported with literature on readability test; the leaflets target audience; ethnical concerns and application to practice. Appendix 1 is a campaign to†¦show more content†¦Bernier (1993) verbalize that each paragraph should begin by detailing the most important known information firstly, prior to expanding to bring in any new information. The paragraph should then finish up by concluding all main points described within. Appendix 1 has chosen paragraphs for the layout and not bullets points. Shaddock (2002) suggests that illustrations such as photographs, medical diagrams and charts are often used in leaflets to entice the reader to pick the leaflet up and read on. The use of illustrations such as pictures and text can help readers with poor literacy skills (Godsell and Scarborough 2006). Appendix 1 has a medical diagram and five individual close-up portraits of girls of school age, there are relaxed and smiling giving the impression that the vaccination is a positive and straightforward experience (Hall et al 2007). There are 5 health promotion approaches that consist of: behavioural change approach; societal change approach; medical approach; educational approach and client-centred approach (Ewles and Simnett 2003). Appendix 1 uses the educational approach to enlighten 16-17 years olds on the human papilloma virus vaccination. The educational approach presents the target audience with a platform of information so that the client/patient can make a knowledgeable evaluation whether to take part in the vaccination programme. However the nurse must be prepared and able to accept that not clients/patients will pursue the nurse’sShow MoreRelatedLeaflet Critique - Health and Social Care Essay1165 Words   |  5 Pagesappraising five different health promotional leaflets in relation to teenage health fitness and exercise. The analysis includes the evaluation of design, the effectiveness of illustration, textual layout, typography and contents. The organisation of material, language, readabili ty, learning and motivation is also assessed. All five leaflets are looked at in comparison to each other, highlighting out all the pros and cons. With this information, a Health Education leaflet is designed to encourageRead MoreMarketing Mix For The Success Of My New Product And Why Is It Useful For Tool Of Analysis1479 Words   |  6 PagesIn this coursework I will explain how marketing mix can contributed to the success of my new product and why is it useful for tool of analysis. Marketing Mix talks about targets or sets of actions that a company uses to promote its brand or product in the market. In addition marketing mix is very important to businesses such as me and other well-known companies. This is because using marketing activities you will have to study in the correct places for any market research activities before makingRead MoreUnethical Marketing Strategies Of Nestle Infant Formula1225 Words   |  5 Pages4. Methodology 4.1 Analysis The purpose of this study is to show the unethical marketing strategies of Nestlà © infant formula and find out a solution to the problems. The main method we used to obtain data about our research subjects is documentary analysis. It involves obtaining information from existing documents without interviewing people, using questionnaires or observing customers’ behaviors. Documentary analysis is regarded as a good way for problem-solution study, with the convenient methodsRead MoreThe Effectiveness of Let ´s Move Campaign1821 Words   |  7 PagesOverweight and obesity, an excessive accumulation of body fat, is one of the major public health challenge in the 21st century, affecting one in every six people worldwide (World Health Organization, 2013a). According to the World Health Organization (WHO) estimation, globally over 42 million children under the age of five were overweight in 2010 (WHO, 2011). A recent study estimated that the worldwide prevalence of overweight and obesity among preschool children aged 2-5 years increased from 4.2%Read MoreGourmet Pasta Marketing Plan2180 Words   |  9 Pagesdifferences. 2. Presentation/appearance. As a presentation of an element of the culinary experience becomes more pervasive, patrons are learning to appreciate this aspect of industry. 3. Health consciousness. Filipinos are more cognizant of their health, evidenced by the increase in individuals exercising and health club membership, patrons are requesting more healthy alternatives when they eat out. 4. Selection. People are demanding larger selections of foods. They are no longer accepting a limitedRead MoreIntegrated Marketing Communications (IMC) in the UK1742 Words   |  7 PagesThat is, a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of variety of communications disciplines (for example, general advertising, direct response, sales promotion, and public relations) and combines these disciplines to provide clarity, consistency and maximum communications impact (Arnott Fitzgerald 1999: p.4). 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Marketing Strategy VI. Budget VII. Action Program VIII. Control GGIESBURGER â€Å"Tastes like meat, makes your body fit!† I. EXECUTIVE SUMMARY Burger Machine, one of the country’s leading burgerRead MoreDescription Of Edwards Sapien Xt Transcatheter Heart Valve Replacement3502 Words   |  15 Pages1 Biomaterial Analysis of the Edwards SAPIEN XT Transcatheter Heart Valve Paul Borowick Grant Gangeness Shawn Hong Alex Nelson Contact info borow069@umn.edu gange024@umn.edu hongx079@umn.edu nels8100@umn.edu BMEN 3311: Biomaterials Date May 8, 2015 Professor Wei Shen 2 General Description of Edwards SAPIEN XT Transcatheter Heart Valve. Transcatheter aortic valve replacement (TAVR), or Transcatheter aortic valve implantation (TAVI), is a relatively new surgical procedure to combat aortic stenosisRead MoreHealthy Potion ( Hp ) Is On The Point Of Entering The Diet Pills Market1795 Words   |  8 Pagesexamines product, price, place and promotion aspects to give an overall and detailed strategy. Firstly, the contents of marketing strategies are centralized primarily on the features and essence of product itself. Next, reasonable pricing strategies perform for the sake of gaining more profits on the basis of increasing the brand visibility in the market. Thirdly, place strategies make sure the HP diet pills have access to the target market. Finally, the promotion strategies generate different approaches

The History Of Israel - 1705 Words

Israel, a country of only 8.38 million people, has been thriving since its independence in the year 1948. It runs as a vibrant democracy and the Prime Minister, Benjamin Netanyahu, has successfully lead a coalition government consisting of right-leaning and religious parties. This 8,019 square mile country, â€Å"has a modern market economy with a thriving high-technology sector that attracts considerable foreign investment† (heritage.org, 1). Israel is surrounded by much larger and hateful countries towards Israel, leading to multiple wars including the 2006 war against Hezbollah in Lebanon, the 2008-2009, 2012, and 2014 wars against Hamas in Gaze, and furthermore, the constant and daily threats of terrorism. But, although Israel experiences†¦show more content†¦This is a very useful tool when you are trying to comparing countries to each other because it shows the relative performance of these countries (investopedia.com). Comparing Israel to other countries, in 201 6 with the International Monetary Fund (IMF), Israel was ranked number 24 at $37,262, and with the World Bank in 2016 as well, it was ranked as number 22 at $37,293 (Economy of Israel). All of the GDP are converted into United States currency to even out the playing field and make it easier to rank all of the countries. While the GDP per capita can help compare countries to one another, an issue with it is that it doesn’t take into account the differences in cost of living as well as the fluctuations in the exchange rates of a country’s currency (wikipedia.org). Within the entire Middle East, Israel has the highest GDP, just about doubling Iran who is the second highest at $12,900 (Economy in the Middle East). By breaking down the percentages of the GDP in Israel, it shows that most of the GDP is towards services at 64.7%, then 31.2% in industry, and a small 2.5% in agriculture (Economy of Israel). 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Marketing And Entrepreneurship Implements †Myassignmenthelp.Com

Question: Discuss About The Marketing And Entrepreneurship Implements? Answer: Introducation The organization has efficiency implemented the marketing concepts in its operations. It is one of the biggest charity clothing recyclers in Australia with more than 20 retail stores and several clothing bins. The Smith family had helped Australians with food and clothing facilities during the depression in 1920 and 1930. It runs a learning for life program through which it helps the disadvantaged children of Australia by providing them financial support for their education ("Australian Children's Charity | The Smith Family", 2017). The Smith Family Recycle Operation is a part of Smith family non- profit organization that involves the recycling division. As the association keeps on delivering reused and new garments, footwear and adornments, the association uses great marketing and advertising system that guarantees that these items are moving as they are being created. The profit they seek is the amount received from the sales of its recycled products. This recycling activity was begun with the point of making some income stream for social work. A decent marketing arrangement utilized by the organization guarantees that the association gets a decent measure of the income, which is utilized that helps the organization in keeping the operational costs relatively lower. Through marketing system, the group has popularized the association's products that has brought about huge sales and a high income for the association that are visible in their financial statements ("Australian Children's Charity | The Smith Family ", 2017). The website of Billabong offers detailed information regarding the surfing, skating and skiing industries however, it provides very less information related to its products. Yes, this helps Billabong to establish good relationships with its target customers because it provides one stop solution to the customers who are interested in surfing, skating and skiing. The customers who are interested in these sports activities can visit the Billabong website in order to plan the activities and purchase the perfect attire for the event ("Choose Your Experience | Billabong", 2017). Nestle announced the launch of Nescafe Gold Organic in Australia on May 17, 2017. The coffee was introduced for the Australians who love organic coffee. The Nescafe Gold Organic is rich in aroma and has an extra ordinary smooth taste. The coffee is made up of Arabica coffee beans that have been grown and harvested by certified farmers in the region of Peru. The coffee beans are grounded and roasted in order to obtain a soluble coffee that has extraordinary taste and richness. The company has emphasized upon the sourcing of coffee beans in a sustainable manner and without causing any harm to the environment ("Australia wakes up to NESCAF Gold Organic coffee", 2017). The product targets the Australian youth who are health conscious and are aware about the chemical processes that the conventional coffee passes through. Since, the price of organic coffee is higher than that of the conventional coffee, the company shall target the people with higher income. The company mainly targets the coffee lovers and the individuals who love visiting coffee shops in search of healthy and tasty coffee (Jaffee, 2016). Yes, I think they will be successful because organic coffee has several health benefits attached to it. Organic coffee helps in reducing the risks of chronic diseases and helps in in extending ones life span. Additionally, organic coffee helps in improving the environment as they are grown sustainably. Organic coffee is grown by certified farmers and it is free from chemical contamination. Another major reason behind the success of Nescafe Gold Organic shall be the favorable changes in the tastes and preferences of the Australians (Ibanez Blackman, 2016). The Australians have become more health conscious and aware about the chemical contaminations in the conventional coffee that shall help the shift of customers from conventional coffee to organic coffee. If a company is interested in estimating the distribution of income in Northern Territory or New Zealands North island, it can use either parametric estimation or non- parametric estimation. The estimation involves identifying the income inequalities and poverty and comparing between the inequality and poverty in the different areas (Byrne, 2016). Parametric estimation shall be appropriate as it shall facilitate subsequent inferences regarding the inequality and poverty measures by combining regional as well as national distribution. Unilever has efficiently utilized segmented marketing approach in order to marketize their products. Unilever has divided its products into several categories such as food products, home and personal care products, soaps and detergents, beverages and ice cream. The company as efficiently utilized demographic variables such as income, age and gender in order to marketize its products. The company has analyzed and studied the lifestyle of the customers in order to satisfy the needs and requirements of the customers. It has divided the market into break segment, impulse segment and take home segment. The break statement includes products that act as a snacks during the breaks. The impulse segment includes the products that are purchased out of impulse. The take home segment comprises of the essential items that are purchased by a large number of customers from supermarkets and retail stores ("Unilever global company website | Unilever Global", 2017). PG has designed its marketing strategies according to the product segments. PG has 5 segments in which it operates. The segments involve home care, baby and family care, beauty and feminine care, grooming and healthcare. The company targets its customers by using segment marketing after understanding the needs and preferences of the segmented markets. The basic effective factor for this organization is that it did the remarkable market division. Market segmentation a popular promoting procedure that incorporates dividing the clients, who have the same kind of needs and requirements. At that point, the organization accords these comparable needs and wants in order to plan the reasonable manufactures for them. The organization not only gives the diverse products class, but also presents distinctive brands in a similar product classification ("Home", 2017). For instance, the organization has the home care, baby and family care, beauty and feminine care, grooming and healthcare section. These portions give the distinctive capacity to their buyers to fulfill their want. Moreover, the PG organization did the separated showcasing in some particular fields. For instance, the PG organization not just deals with a few brands in the powder field (Bold, Dash, Tide, etc), yet in addition gives these powders distinction capacities. A large number of clients purchase the washing powder for cleaning their garments. Nonetheless, the clients likewise trust that the powders have some particular capacities. For example, a few clients may buy the powders relying upon their cheap value, another clients may concentrate on the detergent, cleansing agent or freshness on garments. PepsiCo utilizes positioning strategies and market segmentation strategies appropriately. It targets more than one client section in the meantime with various items or administration bundles. For instance, Pepsi-Cola has positioned itself as soft drink that tastes great and has an enjoyably reviving effect. In any case, Pepsi-Cola contains a high measure of sugar and it is not suitable for clients that are worried about wellbeing ramifications of consuming carbonated soda drinks. For this particular client section, PepsiCo offers Diet Pepsi that has been positioned as a soft carbonated drink. Diet Pepsi contains very less amount of sugar contrasted with Pepsi-Cola and other sodas. It is essential to determine that PepsiCo portfolio contains 22 brands including Pepsi-Cola, Mountain Dew, Gatorade, Lay's, Tropicana and others. There are a few contrasts among brands inside PepsiCo portfolio as far as their dietary esteem, valuing, packaging and so forth and these distinctions affect the position of the brands of PepsiCo ("PepsiCo's Global Websites", 2017). According to the market segmentation of the above three companies, Unilever shall hold the first position, PG with second rank and PepsiCo with third rank. The companies can further segment its market based upon the past sales in a particular region so that they can focus upon a particular product on a particular region and increase their sales. The companies can further study the needs and preferences of the customers by conducting several surveys and can segment the market accordingly. The worldwide demographic trends have largely affected the opportunities for international marketing. A portion of the demographic trends on the planet today incorporate the demand patterns, supply patterns, and external variables. These patterns, in one way other influence the execution of international marketing (Armstrong et al., 2015). In the demand patterns, there are billions of new buyers surging up each year on the planet, therefore the requirement for worldwide products or administrations will emerge. Likewise, there are moving socioeconomics on the planet, individuals barely remain at a specific area; there is additionally ascend in digital customers where the world has become global through innovations in technologies. The modernization and center of trade are extending at a higher speed, and there is an ascent of the section of significant worth. In the supply pattern, there are more unpredictable input expenses that are necessary to be considered, and even the shortage o f workers in the developing markets should likewise be considered. At long last, the external variables incorporate the adjustment in tax administrations and expanding trade protectionism. Demographic patterns and its powers militate against their support in worldwide business. In addition, achieving the global world requires solid promoting techniques and some of different patterns incorporate the snappy improvement of local exchange. The industries that have been benefitted from the baby boomers include the automobile companies such as Toyota, the food companies such as Nestle and the communication and technology companies such as Apple. References: Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Australia wakes up to NESCAF Gold Organic coffee. (2017). https://www.nestle.com.au. Retrieved 26 August 2017, from https://www.nestle.com.au/media/newsandfeatures/australia-wakes-up-to-nescaf%C3%A9-gold-organic-coffee Australian Children's Charity | The Smith Family. (2017). Retrieved 26 August 2017, from https://www.thesmithfamily.com.au/ Byrne, C. L. (2016). Parametric and Non-Parametric Density Estimation: Are They Distinct?. Choose Your Experience | Billabong. (2017). Billabong. Retrieved 26 August 2017, from https://au.billabong.com Fletcher, R., Crawford, H. (2013).International marketing: an Asia-Pacific perspective. Pearson Higher Education AU. Home. (2017). Us.pg.com. Retrieved 26 August 2017, from https://us.pg.com/ https://www.pepsico.com/home/Globalsites Ibanez, M., Blackman, A. (2016). Is eco-certification a winwin for developing country agriculture? Organic coffee certification in Colombia.World Development,82, 14-27. Jaffee, D. (2014).Brewing justice: Fair trade coffee, sustainability, and survival. Univ of California Press. Unilever global company website | Unilever Global. (2017). Unilever global company website. Retrieved 26 August 2017, from https://www.unilever.com/

Environmental Solutions Such As Sea Water Desalination Marketing Essay Essay Example

Environmental Solutions Such As Sea Water Desalination Marketing Essay Essay Hyflux is a planetary company that provides environmental solutions such as sea H2O desalinization, waste H2O purification and production of different types of H2O purifier.The company was established in the twelvemonth 1989 in Singapore and have established their market in several parts of Earth such as China, Singapore, India, south east Asia, MENA middle E and North Africa. It was one of the environmental solutions supplying company that was listed in Singapore stock exchange. It has 43 % of planetary market portion harmonizing to MF/UF- pretreatment in seawater desalinization. The ground that our group chooses hyflux for trade name audit because the company has good established market in Singapore with its central office it will supply ample range to analyze the different facets of stigmatization of hyflux through their communicating schemes. A trade name audit was conducted on hyflux for a thorough scrutiny of trade name current place in an industry compared to its rivals and the scrutiny of its effectivity. We will write a custom essay sample on Environmental Solutions Such As Sea Water Desalination Marketing Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Environmental Solutions Such As Sea Water Desalination Marketing Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Environmental Solutions Such As Sea Water Desalination Marketing Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 1 ) Analysis on the trade name strength, Weakness, Opportunities, Threats 2 ) Designation of trade name growing chances 3 ) Achievement through trade name repositioning and trade name extension 4 ) Recommendation and analysis on betterment of trade name equity, trade name placement, trade name direction. Company Overview: Hyflux ltd was established as hydro hem ( s ) pte by Olivia as trading company that sold H2O intervention system in Malaysia, Singapore, Indonesia and China. In January 2001 hyflux became the first H2O intervention company to be listed on Singapore stock exchange. Today hyflux is one of the taking sea H2O desalinization suppliers with operations and undertakings around the Earth. Hyflux is developing the universe largest saltwater contrary osmosis desalinization works in Algeria. Its membrane and material research Centre in Singapore is the largest research Centre in Asia outside Japan. Hyflux had won several awards that besides made the trade name image to increase. In 2006 it was awarded as best H2O company of the twelvemonth by planetary H2O intelligence that is in U.K. In 2010 hyflux was awarded as the desalinization company of the twelvemonth. Frost and Sullivan accorded hyflux as Asia Pacific H2O company of the twelvemonth for ( 2010 A ; 2011 ) . BRAND PORTFOLIO: Hyflux is a company the provides solution for H2O their ticket H2O for new coevals. The major merchandises of hyflux are, 1 ) Sea H2O desalinization 2 ) Waste H2O intervention 3 ) Water purifier production for families 4 ) Purifier that converts air to H2O Hyflux manages the relationship between all sub trade names and co trade names in a strategic manner to assistance in the development, care and sweetening of trade name edifice. They used it to develop directivity for the organisation and its trade name and explicate the trade name to the mark market and to company employees and advance all of its trade name in a interactive mode. SWOT Analysis: SWOT Analysis enables the sellers of hyflux to find the strength, failing, chances and menaces to the trade name. Strength Global presence: Hyflux has a broad spread planetary presence on the field of planetary environment solutions which by itself will make a strong trade name image. A Disciplined pioneer: Hyflux is a disciplined pioneer. The company efficaciously director its invention clip line bring forthing consistence with latest engineering for the production and H2O purification. Engagement in operation and care provides hyflux an inducement to minimise life rhythm cost. Increase in gross and net income: Hyflux recorded gross of S $ 482 million ended December FY2011. Which was a lessening of 12 % as compared to old financial twelvemonth 2010? This was experienced due to market displacement in gross part from Middle East and North African market due to tail-end of building work on two mega desalinization undertakings in Algeria. This increased the trade name image of the organisation and paved a manner to busy 43 % of planetary desalinization systems. Clustering of Company Units: As the demand for pure H2O recycling and keeps on increasing the company had looked to spread out its concern including those countries. Where it has an established presence hyflux has targeted constellating its unit so as to rule peculiar countries for environment solutions. A continued scheme of hyflux for unit bunch and concentrate on a peculiar field made them to widen globally and capture an increasing portion of environment solutions. Failing Reliance on Asiatic Market: presently Hyflux headquartered in Singapore about 70 % of its gross from Asiatic market. Even though the company is internationalized the company should be looking to get down their organisation globally and bring forth greater proportion of grosss from outside Asia. There is state of affairs that the degree of rivals might increase. Opportunities: Addition in demand for pure H2O: As there is demand for pure H2O globally and due to increase in population coupled with industrialisation and Urbanization. There is chance for hyflux to widen their trade name image all over the Earth. Though their merchandises are good familiar in Asiatic market their undertakings and business of 43 % of planetary market in sea H2O desalinization acts as an added advantage. New Merchandises: Hyflux had expanded its procedure from production membrane filtration to house hold H2O purifier. They besides have started bring forthing membrane filters that helps to change over air to H2O for which the demand increases globally. They besides have started bring forthing filters that will assist to change over used oil to pure oil without any big chemicals. MARKET Expansion: Hyflux started widening from Singapore to several parts of Asia and MENA. Currently hyflux is holding tie up with MITSUI in China to prosecute in China s glowing H2O intervention and substructure concern. 1 ) Building of souk tleta desalinization works in Middle East and North Africa. 2 ) Salalah IWPP in owman which are at concluding of EPC one of the universe s largest membrane based sea H2O desalinization. 3 ) MAGATAA desalinization works Algeria. This is supported by the local authorities and allowed them to be financially supported by Bankss in Algeria. Menace: Unpredictable alteration in currency market could roll up losingss for the company. Intense competition: Though hyflux had established solid market in Singapore due to the contracts of the authorities but they face great hazard in other parts of the Earth particularly with the influx foreign companies in China. Customer position: Harmonizing to Aaker theoretical account trade name direction starts with developing trade name individuality, which is further divided into nucleus and drawn-out individuality elements. Consequences: The followers is the consequence of the research that we undertook. Hyflux is a trade name that has flagship in Singapore individuals from different parts of the Earth are cognizant of. They were good cognizant what map does Hyflux does. Majority of individuals suggest that Hyflux merchandises are cost effectual and of best quality. Most of them are satisfied with merchandises of Hyflux. Peoples are really probably recommended the Hyflux merchandises to others. Imagination: Hyflux is the company that provides solution for pure H2O in Singapore and they take portion in authorities activity for change overing pure H2O from sea and sewerage, so this it creates an image within the clients that its merchandise that provides solution for H2O would be standard. It acts as an intangible plus to the trade name. Brand equity: The difference dimensions of trade name equity are as follows ; Brand Awareness: ( Salience ) Hyflux has high trade name consciousness among the clients in Singapore. They recognition and callback of Hyflux is easy observed. Blue colour of Hyflux is easy recognized by Singapore clients. Hyflux had achieved this trade name consciousness through their advertizement their promotional Acts of the Apostless and with their public dealingss by carry oning and patronizing several events. Brand Performance: Harmonizing to the analysis on Hyflux trade name public presentation, complecting Keller and lehman theory. The monetary value of Hyflux merchandises is elastic. Their merchandises are besides available in premium costs. Their net income supports on increasing twelvemonth by twelvemonth. They have succeeded in trade name extension. From the above factors it is clear that the trade name public presentation of Hyflux is truly really high. Customer Feeling Customers are truly satisfied with the merchandises and services that Hyflux offers but they were non cognizant of the other different service of the merchandise that Hyflux offers. As they have authorities contracts for trade name bring forthing and providing pure H2O they have societal blessing. Opinion: Customers judge Hyflux for the company that provides solution for H2O purification. They consider Hyflux merchandises as merchandises with standard quality. Prominence: Singapore is a state that was dependent for H2O from other state. But after Hyflux invasion into Singapore market, the job for H2O has been wholly solved because they provide purified H2O through sea H2O desalinization and recycling of sewerage H2O. It has become outstanding. Resonance: Hyflux is good connected with clients both officially and casually through selling that has great impact and creates trueness of the clients towards their trade name. Their ticket pure H2O for everyone is one of the most impressive ticket that implicates the map and the quality they provide to the clients. Brand placement: Hyflux ensures that its trade name activity has a common purpose such as supplying environmental solutions, and it focused with the benefit of the client. Brand placement of Hyflux is ensured by the undermentioned factors: It has alone character that made them to acquire the contract with the authorities of Singapore to supply purified H2O to Singapore. It has several other trade name extended merchandises instead than purification of H2O such as recycling used oil to pure oil with less chemicals and invention of purenesss that converts air to H2O which forms a niche market in Singapore. 3.it is appropriate to all major geographic locations and markets as pure H2O and recycling is really indispensable in Singapore. Hyflux inverts immense sum of research and development ( R A ; D ) for bring forthing advanced and new merchandises, and develops its operation and care. Hyflux merchandises are sustainable as their merchandises are of great quality and they keep on upgrading or develop new merchandises that signify a particular added value in footings of environmental and societal benefit for the client which in bend enables them to distinguish from rivals. Hyflux is the lone H2O solution was tabled in Singapore stock exchange for their gross. Recommendation: From the study it is clear that people are cognizant of Hyflux merely for their H2O purification procedure but they are non cognizant of other services that the company offers, Hyflux had occupied the major H2O purification undertakings in Singapore through membrane filters, but other merchandises of Hyflux such as family H2O purifier, membrane filtration of oil is non being familiar with the clients. Rivals for Hyflux keeps pn increasing for their bomber merchandises so the company has to develop schemes to get the better of their rivals by pricing scheme Brand consciousness for little graduated table Hyflux merchandises is really less. The selling for little graduated table house hold H2O purifier and other type of purifier of Hyflux is non really effectual, so the company has to come up with strong selling program by implementing streamers on several topographic points such as MRT, HUBs etc. such that people can cognize that Hyflux besides merchandises those type of merchandises. The Hyflux must supply free H2O purifier to schools and college to make trade name loyality and consciousness. They must carry on several seminars in college on environmental solutions that Hyflux provides. Decision: The market for recycling and H2O purification is immense in Singapore as the demand for H2O supports on increasing. Hyflux understood that the client penchant and demand is the key to growing in H2O industry. Fiscal distribution of merchandises utilizing proper supply concatenation is necessary to construct trade name trueness that Hyflux wholly implements in their organisation. As Hyflux is maintained all these histories it is the market leader in Singapore that provides solutions for environment. Touch Points: There are several ways in which the clients come in contact with the merchandises of Hyflux. The most of import interaction channels for Hyflux are through advertisement and publicity web site, societal media, gross revenues squad, electronic mail, trade shows and in shop. They have good established a proper communicating channels to cognize the benefits of trade name and do people that different types of merchandises are produced and sold by Hyflux trade name. Water for new coevals is the ticket that is used by Hyflux trade name and they keep up with those words with consistent development of new merchandises that delivers the given message. Hyflux had created positive experience at each point of interaction with the mark audience. Hyflux had besides development schemes like giving clients with merchandises of great quality and schemes to keep all their touch point. Cleavage: In Singapore Hyflux operates in two sections: Psychographic cleavage: Hyflux had segmented their trade name based on the life manner of the persons based on the life manner of the persons. All the merchandises that are produced by Hyflux produce environmental solutions. In add-on Hyflux operates in two sections, Municipal and Industrial. Based on demands: Hyflux had segmented productions and distributions based on the client demands. Municipal section: Hyflux supplies scope of H2O and fluid intervention solutions to municipalities and authorities including commissioning operation and care of a scope of H2O intervention and liquid separation works. Industrial cleavage: It is used in liquid cleavage application for the fabrication sectors such as pharmaceutics related industry, bio-technology, nutrient processing, petrochemical and oil related industries.

The Fundamentals of Leadership in the Workplace Essay Example

The Fundamentals of Leadership in the Workplace Essay Example The Fundamentals of Leadership in the Workplace Essay The Fundamentals of Leadership in the Workplace Essay Essay Topic: Nashville The Fundamentals of Leadership in the Workplace For centuries there have been leaders and people have debated what makes a great leader. Leadership goes back to the time of the ancient Greeks. During the 1500’s, there was an Italian statesman Niccolo Machiavelli, who wrote The Prince, which he described methods for leaders to use in acquiring power (Leadership 2003). This all led to the recent activity dating to the early 1900’s and what has been developed and used in today’s society. There are many theories of what a leader should possess and the fact that leaders throughout history have been men who were looked up to as leaders and well respected. This paper discusses the history of leadership, diversity between men and women in leadership and some laws and thoughts of what makes a successful leader well-qualified. Leadership has played an important role throughout history. Whatever we do or wherever we go, there are leaders providing leadership in our lives. History has provided us with some very important leaders who played roles and has defined the term â€Å"leader†. Different types of leaders and different approaches to leadership exist. These approaches view leadership through different perspectives. Leadership is also the process of influencing others towards obtaining and reaching goals. A leadership style refers to the leaders who carry out the roles and responsibilities of the leadership process. There are conferences, motivational speakers as well as mentors of all types that teach leadership all over the world. Just look around and I bet you can think of a handful of leaders just off the top of your head that are people you look up to. We look up to leaders and respect leaders. It also feels good to be a leader and to help others as well. In the article entitled â€Å"Leadership† it talks about the historical background of leadership throughout history; The author points out that leadership has been traced back to the time of the ancient Greeks and even back to an Italian named Niccolo’ Machiavelli, in which he wrote a book called â€Å"The Prince†. In this book Machiavelli states that leaders during that time used acquiring power. The ideas and theories of leadership have been uncovered and introduced to us from thousands of years ago. It is important to learn from the past to make the future more promising. We use the information that was gathered from the past and add to it to make better decisions. To be a better leader one can learn from mentors that have became leaders before. In the article the author states that the theories can be â€Å"divided â€Å"in to two categories. In one of the categories the reasons are based on traits and behaviors, and the second reasons are based from particular situations. An example of the trait and behavior theory is that leaders were not born they were made, and that leaders were â€Å"chosen by God or the Gods. The article states that this theory was viewed by many and some believed that they would never become leaders. For thousands of years leadership has been researched and studied and many questions have been answered and some have not. It has been said that leaders have the ability to imagine new ways to achieve goals and relay them to others (2003). Another issue t hat has been important in leadership is diversity. Most people’s view of a leader throughout history has been that leaders are male rather than female. Why is that? Investigators have found that female leaders tend to involve followers more in the decision making process. Statistics show that male leaders are often chosen over female. Leadership is also viewed differently from one culture to another (2003). Since there are many theories, one could argue that women are better leaders in the workplace. You make the decision. In reality most leaders are male, generally speaking. But, there are some important statistics when it comes to men and women in the workplace as leaders. Here are some statistics to take into consideration: Women are slightly more likely than men to say they are very confident in their ability to keep pace (61% vs. 57%); only 56% of women were very interested in continuing with their careers, vs. 69% of the men; fewer than half of the online professional’s surveyed feel that women receive equal pay for equal work in the industry: 55% of men, vs. 29% of women (Woods 2001). The article entitled Leadership as a Boss in the Workplace gives ideas and tips that may come in to use in the workplace. The author Charles Williams makes good points throughout this article. For example, you have to love what you do in order to teach and guide others and you also must believe in your people and your company to be successful (Williams 2007). I believe that this is true in all aspects of leadership. Unless, you know what you are doing, it is hard to give people something they can take with them and apply later. He states that â€Å"if you have those who are not working as a team then it hurts everyone including the company. † It is important to apply leadership in the workplace and with it you can all join together to get the job done together as a team. When you are working with a group it is all about teamwork (pg 1). John C. Maxwell, the author of the book titled The 21 Irrefutable Laws of Leadership he defines leadership as the ability to obtain followers. It is the ability to influence others to follow you because without followers who are you leading? A common misunderstanding is leading and managing is one in the same. The difference between leading and managing is that managing is focused on maintaining processes and leading is influencing people into a new direction (Maxwell 2002). Having a title does not have value when it comes to being a leader. Leadership is all about respect and discipline. All that a title can do is bide time. A true leader defines oneself opposed to the title defining them. Maxwell’s twenty one laws that he touches on in this book are definitely encouraging as a reader. One of my favorite laws is the law of influence where he talks about how you cannot be a good leader if you are not a good influence. Influence is all about having followers, which goes back to the theory that one cannot be a good leader without followers (2002). Another good one is the law of solid ground. This law is about trust and if trust is broken then you will not be a successful leader. So, if you are not trustworthy then nobody will follow you. Leadership in the workplace can be defined in many different ways, but the most important term in my opinion about a leader is respect. Throughout history, the most memorable leaders are the ones that were well respected or fell from grace. Of course, most leaders would not want to be remembered from falling from grace, but this has occurred and happens in our lives today. The point is that leaders are looked up to and define a standard set forth by companies, organizations, laws and countries. Without leaders, we would be all followers and only destruction would come of it. Clearly, we can imagine in our lives what it would be like if we did not have someone to answer to. Leaders are needed to delegate and motivate responsibility and are considered well respected among their peers. A leader that is not respected is not a very good leader. Nobody will respect an untrustworthy person. Therefore, a leader who is untrustworthy will not have any followers. Just as Maxwell states, what is a leader without any followers. Bibliography Beverly Woods. (2001-0620). Towards Equality in the High Tech Workplace. http://lowendmac. com/woods/01/0620. html Charles Williams. (2007-0125). Leadership As A Boss In The Workplace. John C. Maxwell (2002). The 21 Irrefutable Laws Of Leadership. Nashville: Thomas Nelson, Inc â€Å"Leadership. †Current Issues: Macmillan Social Science Library. New York: Macmillan Reference USA, 2003 Opposing Viewpoints Resource Center. Gale. University of Phoenix. 24 Aug. 2007

International Human resources Management Essay Example | Topics and Well Written Essays - 1500 words

International Human resources Management - Essay Example This shift is reflected in the differences in training and development (T&D) practices with respect to 1) the purpose of T&D, 2) the focus of T&D, 3) strategies and methods of training, and 4) training content. MULTINATIONAL STRATEGY. The main purpose of training and development is for managers to develop a cognitive understanding of many possible issues and problems that includes such as cost reduction, sources of relative production efficiency, interpretation of roles, policies and rules and also to maintain the normal situation such as to enhance the efficiency of existing operations (Tichy, 1993). Training is the same as the Human resource function where it serves as a backup support to the main controls such as financial controls and making budgets, organizational design and structure and making of a strategic plan that works. The training and development is concentrated on local and regional efforts (Briscoe, 1995; Dowling, Schuler & Welch, 1994). The scarceness of money is made available for more globally complete, and also very expensive, training costs. The more extensive global training opportunities will be focused on the financial control managers, those auditors and controllers in order to monitor costs and revenue flows in many subsidiaries in manycountries (Lessard, 1997). Strategies and Methods. The multinational firms will concentrate its trainings by providing relatively discrete training investments and actions for individuals or small groups over time periods that are short. The training includes applying low-risk simulation activities to enact behavior changes on such a superficial range, the strategic manager will seek to develop skills relevant to the main cultures of interest (Tichy, 1993).Therefore, multinational trainings and developments are shown with extensive use of case-studies or simulations in environments within the classroom, country handbooks, language training, the company internal counseling on legal and finance subjects. This includes meetings with many repatriated managers and others(Briscoe, 1995; Tichy, 1993). Content. Trainings and developments include marketing, distribution,budgeting, manufacturing, headcount, dominate multinational training curricula, finances, etc., (Tichy, 1993, p.210).Because of the cost containment and rationalization emphasis here, efficiency of operation is at a premium. TRANSNATIONAL STRATEGY. Purpose. The main objectives of the firm are very complex and also very challenging as compared to the multinational firm. The main benchmark is to identify and develop a select group of managers who can define and answer brilliantly major organizational problems and also they must transform significant organizational systems and processes(Tichy, 1993). The transnational mind makes it a requirement to be structural and planning forms of control under the multinational strategy. The managers must be collaborative, multi

History Essay Example | Topics and Well Written Essays - 1500 words

History - Essay Example The civil rights movement can be considered to have been created by Martin Luther King Jr. due to his influence. After his death, there was a lack of similar leadership, though the inception of the civil rights movement meant that the minority races could stand for their own rights. This was illustrated by the Asian and Mexican communities who joined hands with the black community to fight for their freedom. Martin Luther King’s message of equality did not change. However, without his influence; there was nobody to carry on his push for equality in the United States. This led to the white community oppressing the minority communities and asserting their dominance. (Lansford 65) The only individual who ever came close to carry on Martin’s message and vision was civil rights activist Reverend Jesse Jackson. His attempt was based on establishing change in the United States, and he wanted to do that from the top, by becoming the president. He attempted to become president i n 1988, as he perceived being president would be the best way of being able to implement the vision embraced and conceptualized by Martin Luther King. A major barrier affected the mentality of minority groups, as there had never been a non-white US president. The Civil Rights movement had grown into an important factor due to the influence of Martin Luther King. ... Therefore, the Civil Rights movement has had a major influence in the development of the United States. Essay 2 Under the presidency of Richard Nixon in the 1960s, there was uproar in the ideologies that Nixon condoned in the American society. The most disputable factor was the abortion movement that resulted in abortion becoming legal in California in the 1960s. Another factor was America becoming part of the war in Vietnam, even when it was not necessary. These two factors created a counter-culture that was a rejection of the factors, represented or condoned by Nixon at the time. Counter-culture was the ideology in which individuals in the United States had developed distaste for the mannerisms and methodologies that Nixon implemented in the 1960s. It was the cause of the backlash at the time (Lansford 135). The domestic policies that Nixon used were deemed unacceptable; the major highlight being the legalization of abortion. In a society that was majority Christians and a good num ber catholic, the legalization of abortion in California was a factor that was simply unacceptable, because abortion is not acceptable in Christianity. Nixon based his decision as a measure of birth control and regulation of the American population. This was deemed unacceptable to the Christian fraternity as they considered it ‘Un-Godly’ for an individual to take the life of another individual. It created a huge uproar and dissatisfaction in the presidency of Nixon, and as a result, they were eager to remove him from office as he had decided to go against the wishes of the majority of the American population. In truth, Nixon needed to consider weighing up the options, the implications of creating and

The Gospel of Matthew Essay Example for Free

The Gospel of Matthew Essay The Gospel of Matthew has long been claimed by theologians as the most Jewish of the four Canonical Gospels (Harris 98). The author of Matthew stresses the role of Jesus Christ as a fulfillment of Jewish prophecy, or as a fulfillment of the Abrahamic covenant. Matthew 4. 1-11 draws upon the main themes of Exodus, presenting Jesus as compared to the Israelites in their journey through the desert. The wilderness can be seen to represent the negative and the positive aspects of human covenant life, as expressed in Exodus as well as in Matthew 4. 1-11. The wilderness can be seen as a place of transformation and trial, as evidenced by the scarcity of food and water, the temptation of idolatry, and the need for a faith that is rooted in deep surrender and trust in God to nourish and protect. The wilderness represents human life. Matthew 4. 1-11 presents itself as a fulfillment of the covenant formed at Mount Sinai in the Book of Exodus, while emphasizing Jesus Christ as the God-man among us, ‘Emmanuel’ (Matt, NRSV, 1. 23). Biblically, the wilderness represents a place of extremes: The risk of death is imminent and very real, and survival depends on choices made and factors that are beyond the control of humankind. Perhaps it was this dual nature of the wilderness: A place to encounter and enter into a trusting relationship with God, but also a place to face the dark side of nature, that led American naturalist John Muir to write, â€Å"In God’s wilderness is the hope of the world† (Muir 86). In the Book of Exodus, the unpredictable, dangerous landscape of the Wilderness leads to a primal fear of death that manifests itself in many of the Israelites losing faith in Yahweh to protect and provide for their tribe: The Israelites doubt that God will provide the water that Moses draws out of the rock, the Israelites fear hunger before God produces Manna to feed the multitudes, and at Sinai, the Israelites engage in idolatry through the worship of the golden calf (Exodus). Through all of these trials, the Israelites falter and doubt the promise of God. Although they are delayed and punished for their shortcomings, the Israelites finally reach the Holy Land (Josh 10. 14). In the Book of Matthew, the Israelites’ time of journey in the desert can be seen to mirror Jesus’ time of trial in the wilderness (as celebrated in Christian liturgy as Lent). Just as the journey to the Promised Land was littered with frightening and dangerous events that eventually led to Joshua conquering Canaan, the time of Lent leads to the ‘Good News:’ The hope of Eternal Life through the Passion of Christ (Josh 10). Where the people of Israel gave into human fear and temptation, Jesus became the ‘perfect human,’ giving his life willingly to God and humanity. However, the Gospel of Matthew emphasizes the humanity of Jesus in the face of Satan’s temptations: Jesus fasts for 40 days and 40 nights, but he feels human hunger, â€Å"He fasted for forty days and forty nights, and afterwards he was famished† (Matt 4. 3). Likewise, Jesus feels human fear and terror in the Garden of Gethsemane, begging the Father to â€Å"Remove my cup of wrath† (Luke 22. 42). Thus, Jesus faces the same temptations as the Israelites in the Book of Exodus when He faces the Devil in the Wilderness, but He demonstrates a perfect faith that is evidenced not by His lack of fear, but rather His complete and perfect obedience. Jesus’ time in the wilderness can be seen as a journey of transformation and covenanting that allows Jesus to emerge renewed and filled with the Holy Spirit. In the Gospel of Matthew, Jesus enters the wilderness just after His baptism by John the Baptist where the voice of God declares that Jesus is the Messiah (Matt 3). This can also been seen to echo Jewish scripture, where God claims Abraham and Sarah’s son Isaac as his own, the child of the Covenant (Gen 17. 1). The time of trial in the wilderness can be seen as a period of transformation, in which Jesus earns His role as the Savior. In much the way that Jesus bestows power upon Peter following the foot-washing ceremony in the Gospel of John, the Gospel of Matthew provides the story of Jesus in the Wilderness as a time of commissioning. Throughout Matthew 4. 1-11, Jesus refutes the Devil’s temptations through the use of Hebrew Scripture. This highlights Jesus’ role as the Messiah, and claims him as the Davidic King prophesized by Isaiah (Is 26. 1). It is this emphasis on Jesus’ salvific role depending on His obedience, dedication, and hard work that is demonstrated in Matthew 4. 1-11 that leads to His Passion on the Cross. The importance and sacrifice inherent in His death depend on His sacrifice as a gift of free will, which is mirrored in his choice to give His life over to God, in spite of the Devil’s promises. The concept of wilderness is one that is deeply rooted in the Hebrew Scriptures: In fact, both the Abrahamic and Sinai covenanting are presented in the context of voyaging through the unknown. The obedience and faith in God that is emphasized through the Book of Exodus becomes perfectly executed through the life and Passion of Jesus. His experience in the wilderness highlights His perfection and devotion even in the face of His complete humanity, and represents the perfect fulfillment of the Journey to the Promised Land, and humanity’s Covenant promise. The Gospel of Matthew highlights the fact that the period of Lent leads to the promise of Easter, and the advent of a life free of death, in perfect communion with God. Works Cited Harris, Stephen L. , Understanding the Bible. USA: Palo Alto Press, 1985. Muir, John, Ed: Wolfe, Linnie Marsh. John of the Mountains: the Unpublished Journals of John Muir. Milwaulkee: Univ. of Wisconsin Press, 1979.

marketing case Essays -- essays research papers

Introduction:   Ã‚  Ã‚  Ã‚  Ã‚  Pfizer Inc. is a research-based diversified health care company with operations around the globe. Pfizer Inc. has three main business groups. They include the Consumer Health Care Group, U.S. Pharmaceuticals Group, and the Pfizer Animal Health Products Segment. For purposes of this case, we will discuss the Animal Health Products Group, where in 1998, accounted for twelve percent of the company’s revenues. Industry Background: The process for making beef begins with the ranchers breeding and raising cattle, in order to sell them to feedlots. The ranchers’ goals are to minimize death of the cattle, to breed low birth weight calves, to produce grade A choice beef, and lastly to produce calves that gain weight quickly. By the time the feedlots purchase the cattle, the more the cattle weights, the better. The next step in the process after the feedlots purchase the cattle is for the feedlots to sell the beef to the meatpackers. There are four main meatpacker companies that account for eighty percent of the entire industry. The meatpackers act as a middleman between the producer and the consumer. Since the majority of this industry is controlled by a few companies, this creates a problem because they act similar to a monopoly. Due to this monopolistic view, there is no free-flow of information throughout the supply chain and beef prices tend to be higher than they should. After the meatpackers have packe d the beef, they sell it to retail stores, which in turn sell the meat to us, the consumer. Industry Trends: There are a variety of trends that directly influence the beef industry. To begin, changes in consumer lifestyles include less time for home-cooked meals and society’s increased pressure for time; thereby, having a big impact on the decline of consumption of beef. In addition, consumers have increased dietary considerations for health and nutritional issues that lead them to consume alternative meat products like pork and poultry. Furthermore, the marketing strategies of the pork and poultry industry have done a better job advertising than the beef industry. Also, the pork and poultry industry have recently produced more ready-to-eat and branded products. Even with all of this new increased pressure on the beef industry by the pork and poultry industries, retail prices for beef have still remained high, yet ano... ...less today than ever before, beef will always exist, therefore, Pfizer products will be needed. An added reason for them to continue with their cattle/calve health products is due to the fact that Pfizer has already invested heavily in this industry and makes over sixty health products for cattle. Additionally, we also recommend that Pfizer maintain their strong market share by continuing to sponsor seminars, publish educational material, offer technical support and organize management programs for the health care of cattle. Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  To conclude, the beef industry is currently experiencing a decline in demand, thereby directly affecting products sold to ranchers made by Pfizer’s Animal Health Group. This decline can be attributed to a variety of factors outside of Pfizer’s control, including social, economical and governmental issues regarding beef. Since Pfizer is limited in what they can do to increase beef sales, our proposal is for Pfizer to enter into making health products for poultry, given that this industry seems to be on the rise. However, at the same time, Pfizer should continue to be active in the beef industry to keep them at the top.

Brand Audit Essay

The sole objective of this brand report is to know about the brand potency of Mobilink in the Pakistani market in comparison to other competing service providers. The other objective is to put a spotlight on the different cellular companies operating in Pakistan and the perception of the users about them. TARGET AUDIENCE: As far as the Mobilink is concerned, it has no specific target audience because it is catering the requirement of all the users through its different packages. Cell phone is a requirement of every one so it also  of several segments whether it is youth, ladies or corporate sector. Brand Positioning  makes sense to launch multiple products to cater to the requirements RESEARCH METHODOLOGY: INTRODUCTION: The purpose of the research methodology is to carry out different methods of research to accomplish the set research objectives pertinent to the brand tracking. For that purpose, a set of questions have been made to inquire and analyze the responses of the  respondents. RESEARCH METHODOLOGY: The research methodology used in this brand tracking is qualitative as well as quantitative in which we have not only used a questionnaire to know the responses of the respondents of the sample group but also open ended questions asked from a set of respondents at mobilink franchises to get a more flexible response from the respondents. Secondary research methods are also used to get the information regarding the competitors and Mobilink to get to know the market structure and the standing of the cellular companies in it. Triangulation  and secondary research to find the parity in results. SAMPLING DESIGN: The target population belongs to every segment and class of life because cell phone users belong to every class of population and we method is used to cross check the results from qualitative, quantitative  cannot discriminate the target market based on SECs. Subsequently, the sample selection is random and random sampling method is used for sample selection to get the feedback of the users from all the classes. The sample size used for the questioning consists of 250 respondents. RESEARCH INSTRUMENTS: The instrument used for the research in this brand tracking activity is primarily a multipurpose questionnaire which comprises of open and close ended questions not only to help in the quantitative research but also in the qualitative research as well. It consist questions pertaining to the brand associations, brand recall, brand image, projective responses and brand values. The reliability of the instrument is measured through the triangulation method by comparing the results of all three research methods. PROCEDURES: The data collection is through the questionnaire from a sample group of 250 respondents. The screening of the information acquired from  entry. All the information from the responses is entered as per the frequency of respondents against the questions. These respondents is done manually using MS Excel as a tool for data. The objective of this brand audit report is to measure the brand potency of Mobilink in line with the competing brands. The specific issues faced by the brand in terms of market conditions, saturation in the cellular market and the overall recession in the economy will also be taken into account while studying the brand. Also, what subproducts fall in the generalized master brand i.e. Mobilink and to which segments these sub-brands are catering to.  When speaking of the target audience for Mobilink, we should keep in mind that in the world of today, cell phone is no longer a luxury as was the case in 90s but now, it has become a necessity for everyone. So when we speak of cell phone target market, we speak of all the socioeconomic classes from A to E. The brand audit is limited to Karachi only because of limited time and resources. But, in order to get a  are covered with a dynamic sample population to get diverse views about the brands so as to get a better and augmented underst anding of the market perceptions about the brands. The approach used for brand audit is mainly the survey through set questionnaire and secondary research methods regarding their inputs on brand imagery & usage, brand recall, brand perception, brand loyalty and brand awareness. BRAND BRAND (SELF ANALYSIS): Pakistan Mobile Communications Limited, better known as Mobilink GSM, is a telecommunication service provider in Pakistan. The company is Pakistan’s leading cellular operator with a subscriber base of 31.5m and market share of 31% in October 2010. Mobilink’s Head office is located at Mobilink House, 1-A Kohistan Road, F-8 Markaz Islamabad. Mobilink’s corporate postpaid package is sold under the brand name â€Å"Indigo† and prepaid by the name of â€Å"Jazz†. Mobilink started operations in 1994 as the first GSM cellular Mobile service in Pakistan by MOTOROLA Inc., later it was sold to Orascom, an Egypt-based group is diversifying its service portfolio by setting up new businesses and also expanding through acquisitions. Recently, they started offering DSL broadband through a wholly owned subsidiary, Link.Net. Additionally, the company has also launched its wireless broadband  service through WiMax based technology under the label of ‘Mobilink Infinity’. Technology is backed by Alcatel, and company is using a ZYXEL Customer Premises equipment. BCG GROWTH-SHARE MATRIX Companies that are large enough to be organized into strategic business units face the challenge of allocating resources among those units. In the early 1970’s the Boston Consulting Group developed a model for managing a portfolio of different business units. The BCG growth-share matrix displays the various business units on a graph of the market growth rate vs. market share relative to competitors. OF  SBUSCLASSIFICATION These packages are low growth, high share products. These established and successful SBUs need less investment to hold their market share. They produce a lot of cash to support the other SBUs that need investment. These packages are low share in high growth markets. They require a lot of cash to hold  their share. Management needs to think hard about question marks it should  try to build into stars or should be phased out.  It is low growth, low share product. It may generate enough cash to maintain itself but do not promise to be large source of cash. PRICING STRATEGY OF MOBILINK: Mobilink was offering Jazz connection for about 3000 rupees 5 years passage of time now Mobilink is offering Jazz connections for about 100 rupees. In 2002 Ufone which is one of the leading competitor of Jazz introduced its prepay connection for about 2500 rupees. In 2005 Telenor came into existence in Pakistani market and offered its connections for about 500 rupees. Then in 2005 Warid also entered the market offering its connections for 250 rupees. In this way price war   ago. Its market oriented statement is â€Å"Aur Sunao† But through the started between these telecom brands in the market. Previously it was Jazz’s oligopoly as they offered their prices. In 2005 Jazz offered a Cellphone plus connection and prepaid card implementing a productbundle pricing strategy for creating more attention and attraction. The major shift in the pricing strategy came in when they started 30.second operations using the promotional pricing strategy. In the early days Jazz was offering its sim-cards for a high-price using captiveproduct pricing strategy as its SIM-card is a main product that must be used along with the cell phone. Initially Jazz’s call rates and SMS charges were also reduced using discount and allowance strategy and initially directing towards promotional strategy as the competition between cellular brands in the market grew faster. Recently Jazz introduced its offerings of 0.99 per minute call rates in their â€Å"happy hour package† which represents their operations with the  promotional as well as psychological pricing of their services. Through its happy hour package they are also operating with promotional strategy as they are engaged in continuous promotion through their offerings. INDUSTRY REVIEWS In the era of globalization and information society, the fundamental role of telecommunication technologies cannot be underestimated. Although tremendous growth has taken place in the Pakistan telecom sector but most of it can be attributed to the cellular growth. Fixed line is still awaiting a takeoff. Similarly Value Added Services have grown introduced in the telecom sector some very positive impact have been observed on the growth of the sector in a short span of time which is expected to continue to grow for at least next five years if the daring investors influx continue as in the last 3 years. Our Industry already has LL (Local Loop), WLL (Wireless Local Loop), LDI (Long distance and but are still a drop in the bucket. Now that the competition has been  International), and ISP (Internet Service Provider) players and WiMax; 3G cellular systems are expected be a part of this Industry soon. The Pakistan market has reached 100 million subscribers landmark with cellular mobile tele density of over 60% (PTA press release Sep 2010).The growth slowed down in 2009 but has picked up again gradually. At 2006 year end the total subscribers were 48.2 million. In June 2007 the total mobile users reached over 63 million. Based on numbers published at PTA website for 2007, the total number of million, a teledensity of nearly 49%. In 2007 the average growth rate was about 2.5 million new subscribers each month! After second half of 2007 it seemed as if the growth had slowed down but overall it was fine. One remarkable achievement was by Zong (formerly Paketl) which  launched  very  successful. Telecommunication Co. Ltd (PTCL), is now under the control of Etisalat group of UAE. It has 20% of subscriber share and added the most lines (2.4 million) from 2006-07. Warid, owned by the Abu Dhabi group of the United Arab Emirates and sister of Wateen group is number 4 with 17.0% market of subscribers. Recently it sold 30% share to SingTel. Norway’s Telenor, a recent entrant with about a billion US dollar investment in Pakistan has been doing well, based on its recent earning report. It has about 24% of the market share. Telenor stock is listed in the Oslo stock market (TEL) and in US (TELNY.PK). CMPak (Zong brand), formerly Paktel, was the latest target of foreign acquisition. After it got acquired by China Mobile it was rebranded as Zong and launched one of the most successful and aggressive  campaigns. Within a matter of few months, Zong has achieved a 8 %  market share. CONSUMER ANALYSIS The Pakistani mobile users are more price-conscious but in cellular sector they also don’t compromise on the quality of voice. So, By taking the advantage of this consciousness of the users mobile operators re enhancing product offering in the form of low rate packages  and  network  expansion  by  installing  boaster. Mobile sector comes under verity seeking buying behavior by the buyer because it occurs under the conditions of low consumer involvement and significant brand difference. In this market, consumer has low involvement they perceive the brand benefits on the basis ultimate objective is to communicate to other at for off place. Buying is initiated by â€Å"communication purpose†. Everybody can enter in to buying process by need of communication. In the regard of this communication media vehicles play an important role in getting their service preferred by the users. These days there is a rush of packages   price, voice quality and coverage. The reason for this is that their  out in the market from the mobile service providers, targeting different market segments and offering all kinds of discounts depending on who you call or when you call. Off-peak timings have always been used by service providers to create interest and to lure customers. So, customer seeks indifference among services provided by these cellular operators and switch according to their desire. Factors that influencing on customer switch age to other operator of mobile network are, Price: Users use services of the operator to communication so on of the factor influencing the customer switch age is price. A person in this segment seeks the prices most important factor and operator of service are also offering verity of packages to make the customer attract. Where the price of any product is low people change their taste and divert towards that low price product. Quality: After the price people prefer quality of voice second because they are paying for the voice if the voice is not clear to them which they are paying for they defiantly they switch to other operators. Coverage: After the quality of voice second available factor for  customer switch age is coverage. Users perceive that the operator’s services are available to them where they visit. If they find signal problem they may switch to more coverage operator in the sectors Promotion: With promoting services that has factor too for consumer switch age. Fierce promotion leads an image in the mind of the consumers that company offers many servers and â€Å"a customer focus company†. MARKET Pakistan currently has one of the largest allies of young people in its history, with approximately 25 million people between the ages of 15 and 24. Target market group of cellular sector ranges from 15 to 64 percent which according to demographic profile of Pakistan consist of 56.9% (male 48,214,298; female 46,062,933) of total population. As in the Buying behavior we have studied that Female and male both contribute into making decision for the purchasing of the brand. So the both genders would be in target market. In spite of this professionals are also Mobilink target audience. The Employment Status categorizes majority (45%) as employees followed by own account workers (42%).  About one in ten workers (11%) are reported as unpaid family workers and one & a half percent as employers. As far changes in the comparative periods, unpaid family workers fall by some fractions, employees indicate some increase while own account workers and employers remain on the same level. In the buying and sales of  rise of urban consumerism, global corporate such as Unilever, P & G, GlaxoSmithline and many small & medium enterprise and local  national companies emerges both manufacture and sell their products Mobilink brand also depends on these customers too. Along with the  in Pakistan. In manufacturing and natural resources, Shell and BP are present in addition to the Pakistani state oil company. Honda, Nissan and  Suzuki are among international automotive manufacturers with plants in Pakistan. Mobilink fulfill needs of these local MNC’s local national and SME’s firms by providing them special service package Brand Inventory COMPETITOR’S ANALYSIS COMPETITIVE COMPARISON MATRIX Bring innovation and VAS and data services to increase revenue Market Growth and industry expansion Threats †¢ Recession in economy. †¢ Rapid change in consumer demand. †¢ Inconsistent and adhoc decisions from regulatory authorities. †¢ Political Instability, Security issues. †¢ Adverse shifts in trade policies of government. †¢ High taxation rate of activation tax is causing a slowdown in consumer growth especially all in rural areas. †¢ Price competition †¢ Larger competitors network coverage †¢ Strong advertisement and media presence of competitors †¢ Entrance of new competitors like Zong. †¢ Presence and the acceptability of competitor brand like Telenor and Ufone Strengths: †¢ Leveraging brand equity from international corporate â€Å"Abu Dhabi Group† †¢ Having modern network capabilities in respect of infrastructure. †¢ Financial strength of share holder and their telecom expertise ‘Warid international† †¢ Large Post paid based generating high ARPU †¢ State of the art IP based contact center and leading data center †¢ It has technical partnering involving â€Å"SingTel†, â€Å"Nokia† and â€Å"Wateen†. Weaknesses: †¢ Need to expand network coverage. †¢ Need to increase brand awareness and improved market positioning †¢ Lack of proactive churn management and stimulate programs to address inactive subscriber Page 20 of 28 Brand Positioning COMPETITORS SWOT MATRIX Low promotional packages activities The product line is too narrow. Strengths: †¢ Subsidiary of PTCL. †¢ Stream line benefit. †¢ Knowledge about country culture. †¢ Experience Variety of †¢ Value Added Service †¢ Broad market coverage. Weaknesses: †¢ Stagnant Profitability †¢ Low market share as compare to competitor (Mobilink). †¢ Overly Dependent on PTCL Strengths: Superior infrastructure & technology in PAKISTAN Have a very strong financial. They have the ability and resources to hire skilled engineers. Large number of Subscriber Weaknesses: Low market share as compare to competitor (mobilink) Limited coverage due to newly introduce in the market Signal problem due to limited network Strengths: World biggest network A product of China Mobile Company. Page 21 of 28 Brand Positioning Leverage financial resource from CMC Experienced administration Weaknesses: †¢ Low market share as compare to competitor †¢ They are unable to improve the network means that they are not using their resources. †¢ There is the diversion of customers towards other brands due to connectivity issue BRAND INVENTORY BRAND ELEMENTS: Brand elements consist of brand name, color, Urls, symbols slogans, sound and jingles through which one brand is differentiated from other brands. Brand Name: Mobilink Urls : http://www.mobilinkgsm.com Logos and Symbols: Slogans: Apna Hai Purple and Whitish Purple CORE BRAND VALUE Page 22 of 28 Brand Positioning Colors: Quality: Mobilink Telecom has an uncompromising commitment to quality in this regard. that is why they spare no efforts in pursuing the best in network‚ services‚ product offerings. Innovation: For years‚ people complained of the same things on mobiles. At coverage‚ they are constantly look to make the communication experience different by doing things in a better way. They already introduced 3G supportable system for being see the need of this in the near future. For seeing the growing trend of SMS usage Mobilink has introduces SMSC-less messaging infrastructure that controls the traffic of SMS and makes sure the delivery of messages without involving pending issues. Customer-Friendliness: They enjoy working and succeeding together by building close relationships. While they have a sense of purpose in their operations‚ they also have a strong culture that demonstrates to customers that â€Å"Reshaping communciation†. Mobilink considers the needs of customers first. Coverage: Mobilink has widest network coverage all over Pakistan. One can find the network if they go to northern areas or remote city of Pakistan Mobilink message are communicated through using all channels of media including building an identity for the corporation and brand, advertising campaigns, sponsorships, media relations (newspaper coverage, press releases, press conference before launching etc), point of sale material preparation (brochures, tariffs, flyers etc), website. Message delivered on electronic media through jingle and using celebrity endorsement. First ever add that comes in the electronic media is symbolize with rain season that bring hope and refreshment and new joy. Now a day it bran message come man through ball to boys who are playing Cricket symbolize that Mobilink is customer oriented and helping the customer in even small mattes. MARKETING PROGRAM Media: Mobilink has always tried to deliver truthful and interesting advertising to its viewers. Through these ads they are trying to convey the message that Mobilink is solely meant for the people’s benefit and convenience. They advertise through Channels like Geo Super Geo, hum TV and through News channels, PTV, ARY and, News 1 TV, Dunya News etc. Print media: Mobilink has designed attractive brochures for their customers. These brochures contain all the necessary information about their package deals and tariffs. Hence, making it easier for the people to know about the general prices and services offered. Sponsorship: Mobilink advertise through sponsorship in Golf matches, Mobilink agreement with PCB and Mobilink and Citi card launch. Also it got sponsorship with Pizza Hut. BRAND ASSOCIATIONS: These are the desired associations which Mobilink wants to create in the mind of customers. Brand Positioning Mobilink Voice Quality Premium Brand Network Coverage