Thursday, May 14, 2020

Critical Analysis of Health Promotion Leaflet - 1585 Words

Critical analysis of health promotion leaflet This essay aims to critically appraise a health promotion leaflet (Appendix 1), which at present is incorporated in a health promotion campaign from the NHS. The evaluation of this leaflet will consist of: where the leaflet was sourced; a rationalization of the selected leaflet; the nurse’s role in relation to health education and health promotion with the use of leaflets; examine the leaflets use of illustrations, design and layout; substance of the information which s enclosed in the leaflet; pore over the leaflets readability information supported with literature on readability test; the leaflets target audience; ethnical concerns and application to practice. Appendix 1 is a campaign to†¦show more content†¦Bernier (1993) verbalize that each paragraph should begin by detailing the most important known information firstly, prior to expanding to bring in any new information. The paragraph should then finish up by concluding all main points described within. Appendix 1 has chosen paragraphs for the layout and not bullets points. Shaddock (2002) suggests that illustrations such as photographs, medical diagrams and charts are often used in leaflets to entice the reader to pick the leaflet up and read on. The use of illustrations such as pictures and text can help readers with poor literacy skills (Godsell and Scarborough 2006). Appendix 1 has a medical diagram and five individual close-up portraits of girls of school age, there are relaxed and smiling giving the impression that the vaccination is a positive and straightforward experience (Hall et al 2007). There are 5 health promotion approaches that consist of: behavioural change approach; societal change approach; medical approach; educational approach and client-centred approach (Ewles and Simnett 2003). Appendix 1 uses the educational approach to enlighten 16-17 years olds on the human papilloma virus vaccination. The educational approach presents the target audience with a platform of information so that the client/patient can make a knowledgeable evaluation whether to take part in the vaccination programme. However the nurse must be prepared and able to accept that not clients/patients will pursue the nurse’sShow MoreRelatedLeaflet Critique - Health and Social Care Essay1165 Words   |  5 Pagesappraising five different health promotional leaflets in relation to teenage health fitness and exercise. The analysis includes the evaluation of design, the effectiveness of illustration, textual layout, typography and contents. The organisation of material, language, readabili ty, learning and motivation is also assessed. All five leaflets are looked at in comparison to each other, highlighting out all the pros and cons. With this information, a Health Education leaflet is designed to encourageRead MoreMarketing Mix For The Success Of My New Product And Why Is It Useful For Tool Of Analysis1479 Words   |  6 PagesIn this coursework I will explain how marketing mix can contributed to the success of my new product and why is it useful for tool of analysis. Marketing Mix talks about targets or sets of actions that a company uses to promote its brand or product in the market. In addition marketing mix is very important to businesses such as me and other well-known companies. This is because using marketing activities you will have to study in the correct places for any market research activities before makingRead MoreUnethical Marketing Strategies Of Nestle Infant Formula1225 Words   |  5 Pages4. Methodology 4.1 Analysis The purpose of this study is to show the unethical marketing strategies of Nestlà © infant formula and find out a solution to the problems. The main method we used to obtain data about our research subjects is documentary analysis. It involves obtaining information from existing documents without interviewing people, using questionnaires or observing customers’ behaviors. Documentary analysis is regarded as a good way for problem-solution study, with the convenient methodsRead MoreThe Effectiveness of Let ´s Move Campaign1821 Words   |  7 PagesOverweight and obesity, an excessive accumulation of body fat, is one of the major public health challenge in the 21st century, affecting one in every six people worldwide (World Health Organization, 2013a). According to the World Health Organization (WHO) estimation, globally over 42 million children under the age of five were overweight in 2010 (WHO, 2011). A recent study estimated that the worldwide prevalence of overweight and obesity among preschool children aged 2-5 years increased from 4.2%Read MoreGourmet Pasta Marketing Plan2180 Words   |  9 Pagesdifferences. 2. Presentation/appearance. As a presentation of an element of the culinary experience becomes more pervasive, patrons are learning to appreciate this aspect of industry. 3. Health consciousness. Filipinos are more cognizant of their health, evidenced by the increase in individuals exercising and health club membership, patrons are requesting more healthy alternatives when they eat out. 4. Selection. People are demanding larger selections of foods. They are no longer accepting a limitedRead MoreIntegrated Marketing Communications (IMC) in the UK1742 Words   |  7 PagesThat is, a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of variety of communications disciplines (for example, general advertising, direct response, sales promotion, and public relations) and combines these disciplines to provide clarity, consistency and maximum communications impact (Arnott Fitzgerald 1999: p.4). RATIONALE OF THE STUDY IMC has moved beyond simple communication to the use of promotionalRead MoreCurriculum Development for the Nursing Profession Essay1515 Words   |  7 Pagescollaboration and communication with other health care team members. ii. Demonstrate commitment to human service as part of professional practice in a society that is culturally diverse. iii. Evaluate, communicate, and apply research findings with an aim of improving professional practice. iv. Evaluate and analyze management and leadership theories within the nursing practice. Some of the strategies and resources to be utilized during the lesson will include, firstly, critical thinking activities and exercisesRead MoreBurger (Swot)2038 Words   |  9 PagesJESUS MIQUE, KIM MK1C [pic] Introducing the healthier way of eating in a fast food†¦. BURGER MACHINE’S NEW GgiesBurger!!! [pic] The Vegetarian Burger OUTLINE I. Executive Summary II. Current Marketing Situation III. SWOT Analysis IV. Objectives and Issues V. Marketing Strategy VI. Budget VII. Action Program VIII. Control GGIESBURGER â€Å"Tastes like meat, makes your body fit!† I. EXECUTIVE SUMMARY Burger Machine, one of the country’s leading burgerRead MoreDescription Of Edwards Sapien Xt Transcatheter Heart Valve Replacement3502 Words   |  15 Pages1 Biomaterial Analysis of the Edwards SAPIEN XT Transcatheter Heart Valve Paul Borowick Grant Gangeness Shawn Hong Alex Nelson Contact info borow069@umn.edu gange024@umn.edu hongx079@umn.edu nels8100@umn.edu BMEN 3311: Biomaterials Date May 8, 2015 Professor Wei Shen 2 General Description of Edwards SAPIEN XT Transcatheter Heart Valve. Transcatheter aortic valve replacement (TAVR), or Transcatheter aortic valve implantation (TAVI), is a relatively new surgical procedure to combat aortic stenosisRead MoreHealthy Potion ( Hp ) Is On The Point Of Entering The Diet Pills Market1795 Words   |  8 Pagesexamines product, price, place and promotion aspects to give an overall and detailed strategy. Firstly, the contents of marketing strategies are centralized primarily on the features and essence of product itself. Next, reasonable pricing strategies perform for the sake of gaining more profits on the basis of increasing the brand visibility in the market. Thirdly, place strategies make sure the HP diet pills have access to the target market. Finally, the promotion strategies generate different approaches

Wednesday, May 6, 2020

The History Of Israel - 1705 Words

Israel, a country of only 8.38 million people, has been thriving since its independence in the year 1948. It runs as a vibrant democracy and the Prime Minister, Benjamin Netanyahu, has successfully lead a coalition government consisting of right-leaning and religious parties. This 8,019 square mile country, â€Å"has a modern market economy with a thriving high-technology sector that attracts considerable foreign investment† (heritage.org, 1). Israel is surrounded by much larger and hateful countries towards Israel, leading to multiple wars including the 2006 war against Hezbollah in Lebanon, the 2008-2009, 2012, and 2014 wars against Hamas in Gaze, and furthermore, the constant and daily threats of terrorism. But, although Israel experiences†¦show more content†¦This is a very useful tool when you are trying to comparing countries to each other because it shows the relative performance of these countries (investopedia.com). Comparing Israel to other countries, in 201 6 with the International Monetary Fund (IMF), Israel was ranked number 24 at $37,262, and with the World Bank in 2016 as well, it was ranked as number 22 at $37,293 (Economy of Israel). All of the GDP are converted into United States currency to even out the playing field and make it easier to rank all of the countries. While the GDP per capita can help compare countries to one another, an issue with it is that it doesn’t take into account the differences in cost of living as well as the fluctuations in the exchange rates of a country’s currency (wikipedia.org). Within the entire Middle East, Israel has the highest GDP, just about doubling Iran who is the second highest at $12,900 (Economy in the Middle East). By breaking down the percentages of the GDP in Israel, it shows that most of the GDP is towards services at 64.7%, then 31.2% in industry, and a small 2.5% in agriculture (Economy of Israel). A major contributor to Israel’s economy is trade. The value of t he total exports as well as imports together equals to amount 59% of the total GDP (heritage.org). A â€Å"comparative advantage is an economic law referring to the ability ofShow MoreRelatedHistory of the Founding of Israel851 Words   |  3 PagesMay 14th, 1948 – Israel was born. Two hours later, the war for Palestine had begun. The next day, newly founded Israel was invaded by Arabs. Jerusalem became divided. It wasn’t until 1952 that Gamal Abdel Nasser was appointed president of Egypt and began a blockade of Israeli shipping through the Suez Canal, which Nasser had declared property of the Egyptian economy, upsetting the canal’s partial owners Britain and France. The two became angered and joined together with Israel in the common interestRead MoreModern Political History of Israel and Iran1435 Words   |  6 Pagesthe modern political history of Israel and Iran. Both countries are self-defined theological states (Israel as a Jewish state, Iran as an Islamic state). Although the impact of religion changes across time and context, religion has largely defined political identity for both Israel and Iran. Yet, modern states are host to many paradoxes. Religion is important in defining these states, however the workings of each country are not always religious in practice. The State of Israel was founded in 1948Read MoreEconomic History Of Israel And Saudi Arabia Essay3721 Words   |  15 PagesProfessor Hill Economics 191 20, March 2015 Economic History of Israel and Saudi Arabia Israel and Saudi Arabia are two countries in close proximity to each other, yet seem to be different in almost every metric. Saudi Arabia has a $744 Billion GDP, while Israel only $290 Billion (The World Bank), yet when breaking the GDP into GDP per capita, Saudi Arabia lags behind Israel at with a GDP per capita of $25, 961 whereas Israel is at $36,051. Israel and Saudi Arabia both became economic powerhouses ofRead MoreThe History Of Israel Is Full Of Patriarchal Stories1565 Words   |  7 PagesIntroduction The history of Israel is full of Patriarchal stories with a few less matriarchal stories. It could be said that women did not hold as high of a place as men in the ANE time, but there is one woman’s story that holds a significant amount of weight to the construction of an astounding prophet of Israel named Samuel, his mother’s name was Hannah. Although Hannah did not have a voice in her society or the polygamous familial situation she was in, God was able to subjectively liberate her-Read MoreWhat Are Some Methodological Issues Scholars Encounter Studying The Hebrew Bible And The Histories Of Ancient Israel?711 Words   |  3 Pages1. What are some methodological issues scholars encounter studying the Hebrew Bible and the histories of ancient Israel? There are so many different variations of the same text that the story cannot be aligned with assurance for some scholars. There are different perspectives regarding the same stories in history, therefore they have been separated into their own collections of literature; such as canonization and biblical text recognized by different sects. Not all of the Hebrew Bible was writtenRead MoreCulture Essay : Israel s Zionists Of America Convention Speech 1708 Words   |  7 PagesCulture Essay: Israel Introduction: Israel was not created in order to disappear- Israel will endure and flourish. It is the child of hope and the home of the brave. It can neither be broken by adversity nor demoralized by success. It carries the shield of democracy and it honors the sword of freedom.This quote from President John F. Kennedy s Zionists of America Convention speech can considerably show that despite the small size of the country, its culture spreads out from many differentRead MoreThe Jewish People Was Affected By The Holocaust During World War II1216 Words   |  5 Pagesties in with the study of the state of Israel because Israel has the right to be able to defend themselves against anything similar to the Holocaust from ever happening again, Jews are committing crimes against other nations in order to protect themselves, and the Jews forced to move from most European countries to the state of Israel. The state of Israel and its people are being attacked, and they need to be able to fight back. â€Å"Throughout history, the slanders against the Jewish peopleRead MoreThe Triumph Of Israel, By Etgar Keret s The Girl On The Fridge And Sayed Kashua S Third1706 Words   |  7 PagesIsrael is undoubtedly a country for the history books with its great conflicts, victories, atrocities, and deep necessity which makes it quite unique from any others and there are perhaps no better words to describe its history than with â€Å"tragedy† and â€Å"triumph.† After this semester, I feel that I have a pretty clear viewpoint on these ideas. The triumph of Israel is its very existence both in general and specifically as a place for Jewish people that saved thousands and harbored refugees in timesRead MoreEssay about Anwar Sadats Decision To Make1565 Words   |  7 Pagesan individual or a group, such as President Anwar Sadat and his decision to make peace with Israel has d ramatically changed the course of history. Every leader in history has made a decision that has affected the world, or just his nation in some way. After many years of struggling to keep peace among the Jews and Arabs, President Anwar Sadat, finally decided to make peace with Israel. Peace between Israel and Egypt would mean great changes were going to take place. This momentous decision would beRead MoreThe Jewish People Was Affected By The Holocaust During World War II1288 Words   |  6 Pagesties in with the study of the state of Israel because Israel has the right to be able to defend themselves against anything similar to the Holocaust from ever happening again, Jews are committing crimes against other nations in order to protect themselves, and the Jews were forced to move from most European countries to the state of Israel. The state of Israel and its people are being attacked, and they need to be able to fight back. â€Å"Throughout history, the slanders against the Jewish people

Tuesday, May 5, 2020

Marketing And Entrepreneurship Implements †Myassignmenthelp.Com

Question: Discuss About The Marketing And Entrepreneurship Implements? Answer: Introducation The organization has efficiency implemented the marketing concepts in its operations. It is one of the biggest charity clothing recyclers in Australia with more than 20 retail stores and several clothing bins. The Smith family had helped Australians with food and clothing facilities during the depression in 1920 and 1930. It runs a learning for life program through which it helps the disadvantaged children of Australia by providing them financial support for their education ("Australian Children's Charity | The Smith Family", 2017). The Smith Family Recycle Operation is a part of Smith family non- profit organization that involves the recycling division. As the association keeps on delivering reused and new garments, footwear and adornments, the association uses great marketing and advertising system that guarantees that these items are moving as they are being created. The profit they seek is the amount received from the sales of its recycled products. This recycling activity was begun with the point of making some income stream for social work. A decent marketing arrangement utilized by the organization guarantees that the association gets a decent measure of the income, which is utilized that helps the organization in keeping the operational costs relatively lower. Through marketing system, the group has popularized the association's products that has brought about huge sales and a high income for the association that are visible in their financial statements ("Australian Children's Charity | The Smith Family ", 2017). The website of Billabong offers detailed information regarding the surfing, skating and skiing industries however, it provides very less information related to its products. Yes, this helps Billabong to establish good relationships with its target customers because it provides one stop solution to the customers who are interested in surfing, skating and skiing. The customers who are interested in these sports activities can visit the Billabong website in order to plan the activities and purchase the perfect attire for the event ("Choose Your Experience | Billabong", 2017). Nestle announced the launch of Nescafe Gold Organic in Australia on May 17, 2017. The coffee was introduced for the Australians who love organic coffee. The Nescafe Gold Organic is rich in aroma and has an extra ordinary smooth taste. The coffee is made up of Arabica coffee beans that have been grown and harvested by certified farmers in the region of Peru. The coffee beans are grounded and roasted in order to obtain a soluble coffee that has extraordinary taste and richness. The company has emphasized upon the sourcing of coffee beans in a sustainable manner and without causing any harm to the environment ("Australia wakes up to NESCAF Gold Organic coffee", 2017). The product targets the Australian youth who are health conscious and are aware about the chemical processes that the conventional coffee passes through. Since, the price of organic coffee is higher than that of the conventional coffee, the company shall target the people with higher income. The company mainly targets the coffee lovers and the individuals who love visiting coffee shops in search of healthy and tasty coffee (Jaffee, 2016). Yes, I think they will be successful because organic coffee has several health benefits attached to it. Organic coffee helps in reducing the risks of chronic diseases and helps in in extending ones life span. Additionally, organic coffee helps in improving the environment as they are grown sustainably. Organic coffee is grown by certified farmers and it is free from chemical contamination. Another major reason behind the success of Nescafe Gold Organic shall be the favorable changes in the tastes and preferences of the Australians (Ibanez Blackman, 2016). The Australians have become more health conscious and aware about the chemical contaminations in the conventional coffee that shall help the shift of customers from conventional coffee to organic coffee. If a company is interested in estimating the distribution of income in Northern Territory or New Zealands North island, it can use either parametric estimation or non- parametric estimation. The estimation involves identifying the income inequalities and poverty and comparing between the inequality and poverty in the different areas (Byrne, 2016). Parametric estimation shall be appropriate as it shall facilitate subsequent inferences regarding the inequality and poverty measures by combining regional as well as national distribution. Unilever has efficiently utilized segmented marketing approach in order to marketize their products. Unilever has divided its products into several categories such as food products, home and personal care products, soaps and detergents, beverages and ice cream. The company as efficiently utilized demographic variables such as income, age and gender in order to marketize its products. The company has analyzed and studied the lifestyle of the customers in order to satisfy the needs and requirements of the customers. It has divided the market into break segment, impulse segment and take home segment. The break statement includes products that act as a snacks during the breaks. The impulse segment includes the products that are purchased out of impulse. The take home segment comprises of the essential items that are purchased by a large number of customers from supermarkets and retail stores ("Unilever global company website | Unilever Global", 2017). PG has designed its marketing strategies according to the product segments. PG has 5 segments in which it operates. The segments involve home care, baby and family care, beauty and feminine care, grooming and healthcare. The company targets its customers by using segment marketing after understanding the needs and preferences of the segmented markets. The basic effective factor for this organization is that it did the remarkable market division. Market segmentation a popular promoting procedure that incorporates dividing the clients, who have the same kind of needs and requirements. At that point, the organization accords these comparable needs and wants in order to plan the reasonable manufactures for them. The organization not only gives the diverse products class, but also presents distinctive brands in a similar product classification ("Home", 2017). For instance, the organization has the home care, baby and family care, beauty and feminine care, grooming and healthcare section. These portions give the distinctive capacity to their buyers to fulfill their want. Moreover, the PG organization did the separated showcasing in some particular fields. For instance, the PG organization not just deals with a few brands in the powder field (Bold, Dash, Tide, etc), yet in addition gives these powders distinction capacities. A large number of clients purchase the washing powder for cleaning their garments. Nonetheless, the clients likewise trust that the powders have some particular capacities. For example, a few clients may buy the powders relying upon their cheap value, another clients may concentrate on the detergent, cleansing agent or freshness on garments. PepsiCo utilizes positioning strategies and market segmentation strategies appropriately. It targets more than one client section in the meantime with various items or administration bundles. For instance, Pepsi-Cola has positioned itself as soft drink that tastes great and has an enjoyably reviving effect. In any case, Pepsi-Cola contains a high measure of sugar and it is not suitable for clients that are worried about wellbeing ramifications of consuming carbonated soda drinks. For this particular client section, PepsiCo offers Diet Pepsi that has been positioned as a soft carbonated drink. Diet Pepsi contains very less amount of sugar contrasted with Pepsi-Cola and other sodas. It is essential to determine that PepsiCo portfolio contains 22 brands including Pepsi-Cola, Mountain Dew, Gatorade, Lay's, Tropicana and others. There are a few contrasts among brands inside PepsiCo portfolio as far as their dietary esteem, valuing, packaging and so forth and these distinctions affect the position of the brands of PepsiCo ("PepsiCo's Global Websites", 2017). According to the market segmentation of the above three companies, Unilever shall hold the first position, PG with second rank and PepsiCo with third rank. The companies can further segment its market based upon the past sales in a particular region so that they can focus upon a particular product on a particular region and increase their sales. The companies can further study the needs and preferences of the customers by conducting several surveys and can segment the market accordingly. The worldwide demographic trends have largely affected the opportunities for international marketing. A portion of the demographic trends on the planet today incorporate the demand patterns, supply patterns, and external variables. These patterns, in one way other influence the execution of international marketing (Armstrong et al., 2015). In the demand patterns, there are billions of new buyers surging up each year on the planet, therefore the requirement for worldwide products or administrations will emerge. Likewise, there are moving socioeconomics on the planet, individuals barely remain at a specific area; there is additionally ascend in digital customers where the world has become global through innovations in technologies. The modernization and center of trade are extending at a higher speed, and there is an ascent of the section of significant worth. In the supply pattern, there are more unpredictable input expenses that are necessary to be considered, and even the shortage o f workers in the developing markets should likewise be considered. At long last, the external variables incorporate the adjustment in tax administrations and expanding trade protectionism. Demographic patterns and its powers militate against their support in worldwide business. In addition, achieving the global world requires solid promoting techniques and some of different patterns incorporate the snappy improvement of local exchange. The industries that have been benefitted from the baby boomers include the automobile companies such as Toyota, the food companies such as Nestle and the communication and technology companies such as Apple. References: Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Australia wakes up to NESCAF Gold Organic coffee. (2017). https://www.nestle.com.au. Retrieved 26 August 2017, from https://www.nestle.com.au/media/newsandfeatures/australia-wakes-up-to-nescaf%C3%A9-gold-organic-coffee Australian Children's Charity | The Smith Family. (2017). Retrieved 26 August 2017, from https://www.thesmithfamily.com.au/ Byrne, C. L. (2016). Parametric and Non-Parametric Density Estimation: Are They Distinct?. Choose Your Experience | Billabong. (2017). Billabong. Retrieved 26 August 2017, from https://au.billabong.com Fletcher, R., Crawford, H. (2013).International marketing: an Asia-Pacific perspective. Pearson Higher Education AU. Home. (2017). Us.pg.com. Retrieved 26 August 2017, from https://us.pg.com/ https://www.pepsico.com/home/Globalsites Ibanez, M., Blackman, A. (2016). Is eco-certification a winwin for developing country agriculture? Organic coffee certification in Colombia.World Development,82, 14-27. Jaffee, D. (2014).Brewing justice: Fair trade coffee, sustainability, and survival. Univ of California Press. Unilever global company website | Unilever Global. (2017). Unilever global company website. Retrieved 26 August 2017, from https://www.unilever.com/

Saturday, April 11, 2020

Environmental Solutions Such As Sea Water Desalination Marketing Essay Essay Example

Environmental Solutions Such As Sea Water Desalination Marketing Essay Essay Hyflux is a planetary company that provides environmental solutions such as sea H2O desalinization, waste H2O purification and production of different types of H2O purifier.The company was established in the twelvemonth 1989 in Singapore and have established their market in several parts of Earth such as China, Singapore, India, south east Asia, MENA middle E and North Africa. It was one of the environmental solutions supplying company that was listed in Singapore stock exchange. It has 43 % of planetary market portion harmonizing to MF/UF- pretreatment in seawater desalinization. The ground that our group chooses hyflux for trade name audit because the company has good established market in Singapore with its central office it will supply ample range to analyze the different facets of stigmatization of hyflux through their communicating schemes. A trade name audit was conducted on hyflux for a thorough scrutiny of trade name current place in an industry compared to its rivals and the scrutiny of its effectivity. We will write a custom essay sample on Environmental Solutions Such As Sea Water Desalination Marketing Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Environmental Solutions Such As Sea Water Desalination Marketing Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Environmental Solutions Such As Sea Water Desalination Marketing Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 1 ) Analysis on the trade name strength, Weakness, Opportunities, Threats 2 ) Designation of trade name growing chances 3 ) Achievement through trade name repositioning and trade name extension 4 ) Recommendation and analysis on betterment of trade name equity, trade name placement, trade name direction. Company Overview: Hyflux ltd was established as hydro hem ( s ) pte by Olivia as trading company that sold H2O intervention system in Malaysia, Singapore, Indonesia and China. In January 2001 hyflux became the first H2O intervention company to be listed on Singapore stock exchange. Today hyflux is one of the taking sea H2O desalinization suppliers with operations and undertakings around the Earth. Hyflux is developing the universe largest saltwater contrary osmosis desalinization works in Algeria. Its membrane and material research Centre in Singapore is the largest research Centre in Asia outside Japan. Hyflux had won several awards that besides made the trade name image to increase. In 2006 it was awarded as best H2O company of the twelvemonth by planetary H2O intelligence that is in U.K. In 2010 hyflux was awarded as the desalinization company of the twelvemonth. Frost and Sullivan accorded hyflux as Asia Pacific H2O company of the twelvemonth for ( 2010 A ; 2011 ) . BRAND PORTFOLIO: Hyflux is a company the provides solution for H2O their ticket H2O for new coevals. The major merchandises of hyflux are, 1 ) Sea H2O desalinization 2 ) Waste H2O intervention 3 ) Water purifier production for families 4 ) Purifier that converts air to H2O Hyflux manages the relationship between all sub trade names and co trade names in a strategic manner to assistance in the development, care and sweetening of trade name edifice. They used it to develop directivity for the organisation and its trade name and explicate the trade name to the mark market and to company employees and advance all of its trade name in a interactive mode. SWOT Analysis: SWOT Analysis enables the sellers of hyflux to find the strength, failing, chances and menaces to the trade name. Strength Global presence: Hyflux has a broad spread planetary presence on the field of planetary environment solutions which by itself will make a strong trade name image. A Disciplined pioneer: Hyflux is a disciplined pioneer. The company efficaciously director its invention clip line bring forthing consistence with latest engineering for the production and H2O purification. Engagement in operation and care provides hyflux an inducement to minimise life rhythm cost. Increase in gross and net income: Hyflux recorded gross of S $ 482 million ended December FY2011. Which was a lessening of 12 % as compared to old financial twelvemonth 2010? This was experienced due to market displacement in gross part from Middle East and North African market due to tail-end of building work on two mega desalinization undertakings in Algeria. This increased the trade name image of the organisation and paved a manner to busy 43 % of planetary desalinization systems. Clustering of Company Units: As the demand for pure H2O recycling and keeps on increasing the company had looked to spread out its concern including those countries. Where it has an established presence hyflux has targeted constellating its unit so as to rule peculiar countries for environment solutions. A continued scheme of hyflux for unit bunch and concentrate on a peculiar field made them to widen globally and capture an increasing portion of environment solutions. Failing Reliance on Asiatic Market: presently Hyflux headquartered in Singapore about 70 % of its gross from Asiatic market. Even though the company is internationalized the company should be looking to get down their organisation globally and bring forth greater proportion of grosss from outside Asia. There is state of affairs that the degree of rivals might increase. Opportunities: Addition in demand for pure H2O: As there is demand for pure H2O globally and due to increase in population coupled with industrialisation and Urbanization. There is chance for hyflux to widen their trade name image all over the Earth. Though their merchandises are good familiar in Asiatic market their undertakings and business of 43 % of planetary market in sea H2O desalinization acts as an added advantage. New Merchandises: Hyflux had expanded its procedure from production membrane filtration to house hold H2O purifier. They besides have started bring forthing membrane filters that helps to change over air to H2O for which the demand increases globally. They besides have started bring forthing filters that will assist to change over used oil to pure oil without any big chemicals. MARKET Expansion: Hyflux started widening from Singapore to several parts of Asia and MENA. Currently hyflux is holding tie up with MITSUI in China to prosecute in China s glowing H2O intervention and substructure concern. 1 ) Building of souk tleta desalinization works in Middle East and North Africa. 2 ) Salalah IWPP in owman which are at concluding of EPC one of the universe s largest membrane based sea H2O desalinization. 3 ) MAGATAA desalinization works Algeria. This is supported by the local authorities and allowed them to be financially supported by Bankss in Algeria. Menace: Unpredictable alteration in currency market could roll up losingss for the company. Intense competition: Though hyflux had established solid market in Singapore due to the contracts of the authorities but they face great hazard in other parts of the Earth particularly with the influx foreign companies in China. Customer position: Harmonizing to Aaker theoretical account trade name direction starts with developing trade name individuality, which is further divided into nucleus and drawn-out individuality elements. Consequences: The followers is the consequence of the research that we undertook. Hyflux is a trade name that has flagship in Singapore individuals from different parts of the Earth are cognizant of. They were good cognizant what map does Hyflux does. Majority of individuals suggest that Hyflux merchandises are cost effectual and of best quality. Most of them are satisfied with merchandises of Hyflux. Peoples are really probably recommended the Hyflux merchandises to others. Imagination: Hyflux is the company that provides solution for pure H2O in Singapore and they take portion in authorities activity for change overing pure H2O from sea and sewerage, so this it creates an image within the clients that its merchandise that provides solution for H2O would be standard. It acts as an intangible plus to the trade name. Brand equity: The difference dimensions of trade name equity are as follows ; Brand Awareness: ( Salience ) Hyflux has high trade name consciousness among the clients in Singapore. They recognition and callback of Hyflux is easy observed. Blue colour of Hyflux is easy recognized by Singapore clients. Hyflux had achieved this trade name consciousness through their advertizement their promotional Acts of the Apostless and with their public dealingss by carry oning and patronizing several events. Brand Performance: Harmonizing to the analysis on Hyflux trade name public presentation, complecting Keller and lehman theory. The monetary value of Hyflux merchandises is elastic. Their merchandises are besides available in premium costs. Their net income supports on increasing twelvemonth by twelvemonth. They have succeeded in trade name extension. From the above factors it is clear that the trade name public presentation of Hyflux is truly really high. Customer Feeling Customers are truly satisfied with the merchandises and services that Hyflux offers but they were non cognizant of the other different service of the merchandise that Hyflux offers. As they have authorities contracts for trade name bring forthing and providing pure H2O they have societal blessing. Opinion: Customers judge Hyflux for the company that provides solution for H2O purification. They consider Hyflux merchandises as merchandises with standard quality. Prominence: Singapore is a state that was dependent for H2O from other state. But after Hyflux invasion into Singapore market, the job for H2O has been wholly solved because they provide purified H2O through sea H2O desalinization and recycling of sewerage H2O. It has become outstanding. Resonance: Hyflux is good connected with clients both officially and casually through selling that has great impact and creates trueness of the clients towards their trade name. Their ticket pure H2O for everyone is one of the most impressive ticket that implicates the map and the quality they provide to the clients. Brand placement: Hyflux ensures that its trade name activity has a common purpose such as supplying environmental solutions, and it focused with the benefit of the client. Brand placement of Hyflux is ensured by the undermentioned factors: It has alone character that made them to acquire the contract with the authorities of Singapore to supply purified H2O to Singapore. It has several other trade name extended merchandises instead than purification of H2O such as recycling used oil to pure oil with less chemicals and invention of purenesss that converts air to H2O which forms a niche market in Singapore. 3.it is appropriate to all major geographic locations and markets as pure H2O and recycling is really indispensable in Singapore. Hyflux inverts immense sum of research and development ( R A ; D ) for bring forthing advanced and new merchandises, and develops its operation and care. Hyflux merchandises are sustainable as their merchandises are of great quality and they keep on upgrading or develop new merchandises that signify a particular added value in footings of environmental and societal benefit for the client which in bend enables them to distinguish from rivals. Hyflux is the lone H2O solution was tabled in Singapore stock exchange for their gross. Recommendation: From the study it is clear that people are cognizant of Hyflux merely for their H2O purification procedure but they are non cognizant of other services that the company offers, Hyflux had occupied the major H2O purification undertakings in Singapore through membrane filters, but other merchandises of Hyflux such as family H2O purifier, membrane filtration of oil is non being familiar with the clients. Rivals for Hyflux keeps pn increasing for their bomber merchandises so the company has to develop schemes to get the better of their rivals by pricing scheme Brand consciousness for little graduated table Hyflux merchandises is really less. The selling for little graduated table house hold H2O purifier and other type of purifier of Hyflux is non really effectual, so the company has to come up with strong selling program by implementing streamers on several topographic points such as MRT, HUBs etc. such that people can cognize that Hyflux besides merchandises those type of merchandises. The Hyflux must supply free H2O purifier to schools and college to make trade name loyality and consciousness. They must carry on several seminars in college on environmental solutions that Hyflux provides. Decision: The market for recycling and H2O purification is immense in Singapore as the demand for H2O supports on increasing. Hyflux understood that the client penchant and demand is the key to growing in H2O industry. Fiscal distribution of merchandises utilizing proper supply concatenation is necessary to construct trade name trueness that Hyflux wholly implements in their organisation. As Hyflux is maintained all these histories it is the market leader in Singapore that provides solutions for environment. Touch Points: There are several ways in which the clients come in contact with the merchandises of Hyflux. The most of import interaction channels for Hyflux are through advertisement and publicity web site, societal media, gross revenues squad, electronic mail, trade shows and in shop. They have good established a proper communicating channels to cognize the benefits of trade name and do people that different types of merchandises are produced and sold by Hyflux trade name. Water for new coevals is the ticket that is used by Hyflux trade name and they keep up with those words with consistent development of new merchandises that delivers the given message. Hyflux had created positive experience at each point of interaction with the mark audience. Hyflux had besides development schemes like giving clients with merchandises of great quality and schemes to keep all their touch point. Cleavage: In Singapore Hyflux operates in two sections: Psychographic cleavage: Hyflux had segmented their trade name based on the life manner of the persons based on the life manner of the persons. All the merchandises that are produced by Hyflux produce environmental solutions. In add-on Hyflux operates in two sections, Municipal and Industrial. Based on demands: Hyflux had segmented productions and distributions based on the client demands. Municipal section: Hyflux supplies scope of H2O and fluid intervention solutions to municipalities and authorities including commissioning operation and care of a scope of H2O intervention and liquid separation works. Industrial cleavage: It is used in liquid cleavage application for the fabrication sectors such as pharmaceutics related industry, bio-technology, nutrient processing, petrochemical and oil related industries.

Tuesday, March 10, 2020

The Fundamentals of Leadership in the Workplace Essay Example

The Fundamentals of Leadership in the Workplace Essay Example The Fundamentals of Leadership in the Workplace Essay The Fundamentals of Leadership in the Workplace Essay Essay Topic: Nashville The Fundamentals of Leadership in the Workplace For centuries there have been leaders and people have debated what makes a great leader. Leadership goes back to the time of the ancient Greeks. During the 1500’s, there was an Italian statesman Niccolo Machiavelli, who wrote The Prince, which he described methods for leaders to use in acquiring power (Leadership 2003). This all led to the recent activity dating to the early 1900’s and what has been developed and used in today’s society. There are many theories of what a leader should possess and the fact that leaders throughout history have been men who were looked up to as leaders and well respected. This paper discusses the history of leadership, diversity between men and women in leadership and some laws and thoughts of what makes a successful leader well-qualified. Leadership has played an important role throughout history. Whatever we do or wherever we go, there are leaders providing leadership in our lives. History has provided us with some very important leaders who played roles and has defined the term â€Å"leader†. Different types of leaders and different approaches to leadership exist. These approaches view leadership through different perspectives. Leadership is also the process of influencing others towards obtaining and reaching goals. A leadership style refers to the leaders who carry out the roles and responsibilities of the leadership process. There are conferences, motivational speakers as well as mentors of all types that teach leadership all over the world. Just look around and I bet you can think of a handful of leaders just off the top of your head that are people you look up to. We look up to leaders and respect leaders. It also feels good to be a leader and to help others as well. In the article entitled â€Å"Leadership† it talks about the historical background of leadership throughout history; The author points out that leadership has been traced back to the time of the ancient Greeks and even back to an Italian named Niccolo’ Machiavelli, in which he wrote a book called â€Å"The Prince†. In this book Machiavelli states that leaders during that time used acquiring power. The ideas and theories of leadership have been uncovered and introduced to us from thousands of years ago. It is important to learn from the past to make the future more promising. We use the information that was gathered from the past and add to it to make better decisions. To be a better leader one can learn from mentors that have became leaders before. In the article the author states that the theories can be â€Å"divided â€Å"in to two categories. In one of the categories the reasons are based on traits and behaviors, and the second reasons are based from particular situations. An example of the trait and behavior theory is that leaders were not born they were made, and that leaders were â€Å"chosen by God or the Gods. The article states that this theory was viewed by many and some believed that they would never become leaders. For thousands of years leadership has been researched and studied and many questions have been answered and some have not. It has been said that leaders have the ability to imagine new ways to achieve goals and relay them to others (2003). Another issue t hat has been important in leadership is diversity. Most people’s view of a leader throughout history has been that leaders are male rather than female. Why is that? Investigators have found that female leaders tend to involve followers more in the decision making process. Statistics show that male leaders are often chosen over female. Leadership is also viewed differently from one culture to another (2003). Since there are many theories, one could argue that women are better leaders in the workplace. You make the decision. In reality most leaders are male, generally speaking. But, there are some important statistics when it comes to men and women in the workplace as leaders. Here are some statistics to take into consideration: Women are slightly more likely than men to say they are very confident in their ability to keep pace (61% vs. 57%); only 56% of women were very interested in continuing with their careers, vs. 69% of the men; fewer than half of the online professional’s surveyed feel that women receive equal pay for equal work in the industry: 55% of men, vs. 29% of women (Woods 2001). The article entitled Leadership as a Boss in the Workplace gives ideas and tips that may come in to use in the workplace. The author Charles Williams makes good points throughout this article. For example, you have to love what you do in order to teach and guide others and you also must believe in your people and your company to be successful (Williams 2007). I believe that this is true in all aspects of leadership. Unless, you know what you are doing, it is hard to give people something they can take with them and apply later. He states that â€Å"if you have those who are not working as a team then it hurts everyone including the company. † It is important to apply leadership in the workplace and with it you can all join together to get the job done together as a team. When you are working with a group it is all about teamwork (pg 1). John C. Maxwell, the author of the book titled The 21 Irrefutable Laws of Leadership he defines leadership as the ability to obtain followers. It is the ability to influence others to follow you because without followers who are you leading? A common misunderstanding is leading and managing is one in the same. The difference between leading and managing is that managing is focused on maintaining processes and leading is influencing people into a new direction (Maxwell 2002). Having a title does not have value when it comes to being a leader. Leadership is all about respect and discipline. All that a title can do is bide time. A true leader defines oneself opposed to the title defining them. Maxwell’s twenty one laws that he touches on in this book are definitely encouraging as a reader. One of my favorite laws is the law of influence where he talks about how you cannot be a good leader if you are not a good influence. Influence is all about having followers, which goes back to the theory that one cannot be a good leader without followers (2002). Another good one is the law of solid ground. This law is about trust and if trust is broken then you will not be a successful leader. So, if you are not trustworthy then nobody will follow you. Leadership in the workplace can be defined in many different ways, but the most important term in my opinion about a leader is respect. Throughout history, the most memorable leaders are the ones that were well respected or fell from grace. Of course, most leaders would not want to be remembered from falling from grace, but this has occurred and happens in our lives today. The point is that leaders are looked up to and define a standard set forth by companies, organizations, laws and countries. Without leaders, we would be all followers and only destruction would come of it. Clearly, we can imagine in our lives what it would be like if we did not have someone to answer to. Leaders are needed to delegate and motivate responsibility and are considered well respected among their peers. A leader that is not respected is not a very good leader. Nobody will respect an untrustworthy person. Therefore, a leader who is untrustworthy will not have any followers. Just as Maxwell states, what is a leader without any followers. Bibliography Beverly Woods. (2001-0620). Towards Equality in the High Tech Workplace. http://lowendmac. com/woods/01/0620. html Charles Williams. (2007-0125). Leadership As A Boss In The Workplace. John C. Maxwell (2002). The 21 Irrefutable Laws Of Leadership. Nashville: Thomas Nelson, Inc â€Å"Leadership. †Current Issues: Macmillan Social Science Library. New York: Macmillan Reference USA, 2003 Opposing Viewpoints Resource Center. Gale. University of Phoenix. 24 Aug. 2007

Saturday, February 22, 2020

International Human resources Management Essay Example | Topics and Well Written Essays - 1500 words

International Human resources Management - Essay Example This shift is reflected in the differences in training and development (T&D) practices with respect to 1) the purpose of T&D, 2) the focus of T&D, 3) strategies and methods of training, and 4) training content. MULTINATIONAL STRATEGY. The main purpose of training and development is for managers to develop a cognitive understanding of many possible issues and problems that includes such as cost reduction, sources of relative production efficiency, interpretation of roles, policies and rules and also to maintain the normal situation such as to enhance the efficiency of existing operations (Tichy, 1993). Training is the same as the Human resource function where it serves as a backup support to the main controls such as financial controls and making budgets, organizational design and structure and making of a strategic plan that works. The training and development is concentrated on local and regional efforts (Briscoe, 1995; Dowling, Schuler & Welch, 1994). The scarceness of money is made available for more globally complete, and also very expensive, training costs. The more extensive global training opportunities will be focused on the financial control managers, those auditors and controllers in order to monitor costs and revenue flows in many subsidiaries in manycountries (Lessard, 1997). Strategies and Methods. The multinational firms will concentrate its trainings by providing relatively discrete training investments and actions for individuals or small groups over time periods that are short. The training includes applying low-risk simulation activities to enact behavior changes on such a superficial range, the strategic manager will seek to develop skills relevant to the main cultures of interest (Tichy, 1993).Therefore, multinational trainings and developments are shown with extensive use of case-studies or simulations in environments within the classroom, country handbooks, language training, the company internal counseling on legal and finance subjects. This includes meetings with many repatriated managers and others(Briscoe, 1995; Tichy, 1993). Content. Trainings and developments include marketing, distribution,budgeting, manufacturing, headcount, dominate multinational training curricula, finances, etc., (Tichy, 1993, p.210).Because of the cost containment and rationalization emphasis here, efficiency of operation is at a premium. TRANSNATIONAL STRATEGY. Purpose. The main objectives of the firm are very complex and also very challenging as compared to the multinational firm. The main benchmark is to identify and develop a select group of managers who can define and answer brilliantly major organizational problems and also they must transform significant organizational systems and processes(Tichy, 1993). The transnational mind makes it a requirement to be structural and planning forms of control under the multinational strategy. The managers must be collaborative, multi

Thursday, February 6, 2020

History Essay Example | Topics and Well Written Essays - 1500 words

History - Essay Example The civil rights movement can be considered to have been created by Martin Luther King Jr. due to his influence. After his death, there was a lack of similar leadership, though the inception of the civil rights movement meant that the minority races could stand for their own rights. This was illustrated by the Asian and Mexican communities who joined hands with the black community to fight for their freedom. Martin Luther King’s message of equality did not change. However, without his influence; there was nobody to carry on his push for equality in the United States. This led to the white community oppressing the minority communities and asserting their dominance. (Lansford 65) The only individual who ever came close to carry on Martin’s message and vision was civil rights activist Reverend Jesse Jackson. His attempt was based on establishing change in the United States, and he wanted to do that from the top, by becoming the president. He attempted to become president i n 1988, as he perceived being president would be the best way of being able to implement the vision embraced and conceptualized by Martin Luther King. A major barrier affected the mentality of minority groups, as there had never been a non-white US president. The Civil Rights movement had grown into an important factor due to the influence of Martin Luther King. ... Therefore, the Civil Rights movement has had a major influence in the development of the United States. Essay 2 Under the presidency of Richard Nixon in the 1960s, there was uproar in the ideologies that Nixon condoned in the American society. The most disputable factor was the abortion movement that resulted in abortion becoming legal in California in the 1960s. Another factor was America becoming part of the war in Vietnam, even when it was not necessary. These two factors created a counter-culture that was a rejection of the factors, represented or condoned by Nixon at the time. Counter-culture was the ideology in which individuals in the United States had developed distaste for the mannerisms and methodologies that Nixon implemented in the 1960s. It was the cause of the backlash at the time (Lansford 135). The domestic policies that Nixon used were deemed unacceptable; the major highlight being the legalization of abortion. In a society that was majority Christians and a good num ber catholic, the legalization of abortion in California was a factor that was simply unacceptable, because abortion is not acceptable in Christianity. Nixon based his decision as a measure of birth control and regulation of the American population. This was deemed unacceptable to the Christian fraternity as they considered it ‘Un-Godly’ for an individual to take the life of another individual. It created a huge uproar and dissatisfaction in the presidency of Nixon, and as a result, they were eager to remove him from office as he had decided to go against the wishes of the majority of the American population. In truth, Nixon needed to consider weighing up the options, the implications of creating and