Monday, May 25, 2020

Corporate Fraud, Within Corporate Governance - 1645 Words

INTRODUCTION The past decade has seen the discredit and collapse of various high-profile corporations across the world. These scandals were inherently the result of fraud, scams, mismanagement, fraudulent reporting and audit failure among many other deficiencies present in the corporate governance model of various syndicates. Some of these made the very foundation of the financial markets unstable and open to financial crisis. The international and national community were compelled to more efficiently address the issues of corporate fraud, misconduct of management, corruption and weak audit measures. In this paper we will focus on fraud, mainly occupational fraud, within corporations and combat mechanisms available within corporate governance. â€Å"No entity is immune from fraud. Fraud indiscriminately affects all types of organizations regardless of sector, size, or geographical location. It does not distinguish between public or private entities, by what they do, by their environmental footpr int, by their level of sustainability, by their public profile, or by the number of years they have been in existence.† The consequences of fraud can prove to be dire for any organisation, from irreparable damage to reputation to possible bankruptcy. As per the Association of Certified Fraud Examiners (ACFE) Global Fraud Study 2014, survey participants estimated that the typical organization loses 5 per cent of revenues each year to fraud. If applied to the 2013 estimated Gross WorldShow MoreRelatedComparative Analysis Of Fair Value And Historical Cost Accounting On Reported Profit1659 Words   |  7 Pagesthe Dots: Bringing External Corporate Governance into the Corporate Governance Puzzle. (Ruth V. Aguileraab, 2015) Study the corporate governance and they focused on the internal governance mechanism that includes managerial incentives, controlling owners and board of directors etc. however in the current study researchers focused on the internal governance and external corporate governance roles is also discussed. That is comprised of the external corporate governance practices that are played toRead MoreThe Anatomy Of Corporate Fraud Essay845 Words   |  4 PagesCritique #1 The first article researched was The Anatomy of Corporate Fraud: A comparative Analysis of High Profile American and European Corporate Scandals. The abstract discusses the analysis conducted on the three major American accounting scandals; Enron, WorldCom, and HealthSouth, and compares to the three major European accounting scandals; Parmalat, Royal Ahold, and Vivendi Universal. Bahram Soltani (2014), also discusses within the abstract the different areas reviewed regarding why theRead MoreThe Course Fraudulent Financial Reporting And Corporate Governance Of Prof872 Words   |  4 PagesThe course Fraudulent Financial Reporting and Corporate Governance of prof. Hermanson is the great oversight of financial reporting and governance issues. The students are able to understand the roles of the board of director and board committees, the critique research on fraudulent financial reporting and the cycle of fraud through real fraud cases over the world. Indeed, I recognize the importa nce of corporate management over financial reporting. The three main things I learned from this classRead MoreCorporate Fraud Has Taken The World By Storm For Over The Past Decade1479 Words   |  6 PagesCorporate Fraud Introduction Overview Corporate fraud has taken the world by storm for over the past decade. The biggest fraud cases to ever occur happened in 2001 and 2002 and since then fraud seems to be more and more common around the world. According to Forbes.com (n.d) the biggest fraud cases to ever occur was Enron, Bernard Madoff, Lehman Brothers, and Cendant, with Enron being the largest accounting scandal to ever take place. Prior to Enron’s fraud scandal coming to light in 2001, theyRead MoreAnnotated Bibliography On Corporate Governance1268 Words   |  6 PagesChapter 1: Introduction to Corporate Governance â€Å"While corporate governance may not dictate the economic prospects of developing countries, it certainly plays an integral role in shaping them.† The word Governance is derived from ‘gubernate’, meaning to steer. Corporate governance would mean to steer an organization in the desired direction. The responsibility to steer lies with the top and the middle level of management. Governance, in simple terms, means administering the processes and systemsRead MoreIT Corporate Governance Essays1599 Words   |  7 PagesCorporate governance is the responsibility of an organization’s board of directors (BOD). The internal auditor (IA), the external auditor (EA), and the information technology (IT) auditor all play important roles in the process of corporate governance. By using established frameworks established by the Sarbanes-Oxley Act (SOX), the Integrated Framework from the Committee of Sponsoring Organizations of the Treadway Commission (COSO), and the Control Objectives for Information and related TechnologyRead MoreThe Effect Of Internal Controls On Corporate Governance Associated With The Revelations Of In ternal Control Material Weaknesses And Their Subsequent Remediation812 Words   |  4 PagesArticle Critique #1 The first article researched was Changes in Corporate Governance Associated with the Revelation of Internal Control Material Weaknesses and Their Subsequent Remediation. The abstract discusses the problems associated with the lack of internal controls within a company. Additionally, the abstract discusses how fraud and material weaknesses can occur without the implementation of the proper internal controls. Johnstone, Li, and Rupley (2011) disclose that internal controlsRead MoreA Report On Occupational Fraud Essay1433 Words   |  6 Pages B Detection The 2014 ACFE Report on Occupational Fraud expressed that the longer frauds were able to go undetected, the more costly they became. One-quarter of the frauds in the study were detected in the first six months of their occurrence; and for those cases, the median loss was limited to $50,000. This is a more acceptable figure, considering that, the general median loss caused by frauds in the study was $145,000. Hence, we can see that early detection can prove to be less financiallyRead MoreIntroduction. The Course Fraudulent Financial Reporting875 Words   |  4 PagesIntroduction The course Fraudulent Financial Reporting and Corporate Governance of professor Hermanson is the great oversight of financial reporting and governance issues. The students are able to understand the roles of the board of director and board committees, the critique research on fraudulent financial reporting and the cycle of fraud through real fraud cases over the world. Indeed, I recognize the importance of corporate management over financial reporting. The three main things I took awayRead MoreHistory And Meaning Of Corporate Governance1450 Words   |  6 PagesCorporate governance is a key term to understand and it is increasingly important part of running a successful company. The system has evolved over the years, guided by the challenges and misjudgements of the corporate world. The following guide will help you look into the history and meaning of corporate governance and find out about the core principles of it. You can also read about the key models and guidelines that help companies implement strong corporate governance in the demanding and competitive

Thursday, May 14, 2020

Critical Analysis of Health Promotion Leaflet - 1585 Words

Critical analysis of health promotion leaflet This essay aims to critically appraise a health promotion leaflet (Appendix 1), which at present is incorporated in a health promotion campaign from the NHS. The evaluation of this leaflet will consist of: where the leaflet was sourced; a rationalization of the selected leaflet; the nurse’s role in relation to health education and health promotion with the use of leaflets; examine the leaflets use of illustrations, design and layout; substance of the information which s enclosed in the leaflet; pore over the leaflets readability information supported with literature on readability test; the leaflets target audience; ethnical concerns and application to practice. Appendix 1 is a campaign to†¦show more content†¦Bernier (1993) verbalize that each paragraph should begin by detailing the most important known information firstly, prior to expanding to bring in any new information. The paragraph should then finish up by concluding all main points described within. Appendix 1 has chosen paragraphs for the layout and not bullets points. Shaddock (2002) suggests that illustrations such as photographs, medical diagrams and charts are often used in leaflets to entice the reader to pick the leaflet up and read on. The use of illustrations such as pictures and text can help readers with poor literacy skills (Godsell and Scarborough 2006). Appendix 1 has a medical diagram and five individual close-up portraits of girls of school age, there are relaxed and smiling giving the impression that the vaccination is a positive and straightforward experience (Hall et al 2007). There are 5 health promotion approaches that consist of: behavioural change approach; societal change approach; medical approach; educational approach and client-centred approach (Ewles and Simnett 2003). Appendix 1 uses the educational approach to enlighten 16-17 years olds on the human papilloma virus vaccination. The educational approach presents the target audience with a platform of information so that the client/patient can make a knowledgeable evaluation whether to take part in the vaccination programme. However the nurse must be prepared and able to accept that not clients/patients will pursue the nurse’sShow MoreRelatedLeaflet Critique - Health and Social Care Essay1165 Words   |  5 Pagesappraising five different health promotional leaflets in relation to teenage health fitness and exercise. The analysis includes the evaluation of design, the effectiveness of illustration, textual layout, typography and contents. The organisation of material, language, readabili ty, learning and motivation is also assessed. All five leaflets are looked at in comparison to each other, highlighting out all the pros and cons. With this information, a Health Education leaflet is designed to encourageRead MoreMarketing Mix For The Success Of My New Product And Why Is It Useful For Tool Of Analysis1479 Words   |  6 PagesIn this coursework I will explain how marketing mix can contributed to the success of my new product and why is it useful for tool of analysis. Marketing Mix talks about targets or sets of actions that a company uses to promote its brand or product in the market. In addition marketing mix is very important to businesses such as me and other well-known companies. This is because using marketing activities you will have to study in the correct places for any market research activities before makingRead MoreUnethical Marketing Strategies Of Nestle Infant Formula1225 Words   |  5 Pages4. Methodology 4.1 Analysis The purpose of this study is to show the unethical marketing strategies of Nestlà © infant formula and find out a solution to the problems. The main method we used to obtain data about our research subjects is documentary analysis. It involves obtaining information from existing documents without interviewing people, using questionnaires or observing customers’ behaviors. Documentary analysis is regarded as a good way for problem-solution study, with the convenient methodsRead MoreThe Effectiveness of Let ´s Move Campaign1821 Words   |  7 PagesOverweight and obesity, an excessive accumulation of body fat, is one of the major public health challenge in the 21st century, affecting one in every six people worldwide (World Health Organization, 2013a). According to the World Health Organization (WHO) estimation, globally over 42 million children under the age of five were overweight in 2010 (WHO, 2011). A recent study estimated that the worldwide prevalence of overweight and obesity among preschool children aged 2-5 years increased from 4.2%Read MoreGourmet Pasta Marketing Plan2180 Words   |  9 Pagesdifferences. 2. Presentation/appearance. As a presentation of an element of the culinary experience becomes more pervasive, patrons are learning to appreciate this aspect of industry. 3. Health consciousness. Filipinos are more cognizant of their health, evidenced by the increase in individuals exercising and health club membership, patrons are requesting more healthy alternatives when they eat out. 4. Selection. People are demanding larger selections of foods. They are no longer accepting a limitedRead MoreIntegrated Marketing Communications (IMC) in the UK1742 Words   |  7 PagesThat is, a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of variety of communications disciplines (for example, general advertising, direct response, sales promotion, and public relations) and combines these disciplines to provide clarity, consistency and maximum communications impact (Arnott Fitzgerald 1999: p.4). RATIONALE OF THE STUDY IMC has moved beyond simple communication to the use of promotionalRead MoreCurriculum Development for the Nursing Profession Essay1515 Words   |  7 Pagescollaboration and communication with other health care team members. ii. Demonstrate commitment to human service as part of professional practice in a society that is culturally diverse. iii. Evaluate, communicate, and apply research findings with an aim of improving professional practice. iv. Evaluate and analyze management and leadership theories within the nursing practice. Some of the strategies and resources to be utilized during the lesson will include, firstly, critical thinking activities and exercisesRead MoreBurger (Swot)2038 Words   |  9 PagesJESUS MIQUE, KIM MK1C [pic] Introducing the healthier way of eating in a fast food†¦. BURGER MACHINE’S NEW GgiesBurger!!! [pic] The Vegetarian Burger OUTLINE I. Executive Summary II. Current Marketing Situation III. SWOT Analysis IV. Objectives and Issues V. Marketing Strategy VI. Budget VII. Action Program VIII. Control GGIESBURGER â€Å"Tastes like meat, makes your body fit!† I. EXECUTIVE SUMMARY Burger Machine, one of the country’s leading burgerRead MoreDescription Of Edwards Sapien Xt Transcatheter Heart Valve Replacement3502 Words   |  15 Pages1 Biomaterial Analysis of the Edwards SAPIEN XT Transcatheter Heart Valve Paul Borowick Grant Gangeness Shawn Hong Alex Nelson Contact info borow069@umn.edu gange024@umn.edu hongx079@umn.edu nels8100@umn.edu BMEN 3311: Biomaterials Date May 8, 2015 Professor Wei Shen 2 General Description of Edwards SAPIEN XT Transcatheter Heart Valve. Transcatheter aortic valve replacement (TAVR), or Transcatheter aortic valve implantation (TAVI), is a relatively new surgical procedure to combat aortic stenosisRead MoreHealthy Potion ( Hp ) Is On The Point Of Entering The Diet Pills Market1795 Words   |  8 Pagesexamines product, price, place and promotion aspects to give an overall and detailed strategy. Firstly, the contents of marketing strategies are centralized primarily on the features and essence of product itself. Next, reasonable pricing strategies perform for the sake of gaining more profits on the basis of increasing the brand visibility in the market. Thirdly, place strategies make sure the HP diet pills have access to the target market. Finally, the promotion strategies generate different approaches

Wednesday, May 6, 2020

The History Of Israel - 1705 Words

Israel, a country of only 8.38 million people, has been thriving since its independence in the year 1948. It runs as a vibrant democracy and the Prime Minister, Benjamin Netanyahu, has successfully lead a coalition government consisting of right-leaning and religious parties. This 8,019 square mile country, â€Å"has a modern market economy with a thriving high-technology sector that attracts considerable foreign investment† (heritage.org, 1). Israel is surrounded by much larger and hateful countries towards Israel, leading to multiple wars including the 2006 war against Hezbollah in Lebanon, the 2008-2009, 2012, and 2014 wars against Hamas in Gaze, and furthermore, the constant and daily threats of terrorism. But, although Israel experiences†¦show more content†¦This is a very useful tool when you are trying to comparing countries to each other because it shows the relative performance of these countries (investopedia.com). Comparing Israel to other countries, in 201 6 with the International Monetary Fund (IMF), Israel was ranked number 24 at $37,262, and with the World Bank in 2016 as well, it was ranked as number 22 at $37,293 (Economy of Israel). All of the GDP are converted into United States currency to even out the playing field and make it easier to rank all of the countries. While the GDP per capita can help compare countries to one another, an issue with it is that it doesn’t take into account the differences in cost of living as well as the fluctuations in the exchange rates of a country’s currency (wikipedia.org). Within the entire Middle East, Israel has the highest GDP, just about doubling Iran who is the second highest at $12,900 (Economy in the Middle East). By breaking down the percentages of the GDP in Israel, it shows that most of the GDP is towards services at 64.7%, then 31.2% in industry, and a small 2.5% in agriculture (Economy of Israel). A major contributor to Israel’s economy is trade. The value of t he total exports as well as imports together equals to amount 59% of the total GDP (heritage.org). A â€Å"comparative advantage is an economic law referring to the ability ofShow MoreRelatedHistory of the Founding of Israel851 Words   |  3 PagesMay 14th, 1948 – Israel was born. Two hours later, the war for Palestine had begun. The next day, newly founded Israel was invaded by Arabs. Jerusalem became divided. It wasn’t until 1952 that Gamal Abdel Nasser was appointed president of Egypt and began a blockade of Israeli shipping through the Suez Canal, which Nasser had declared property of the Egyptian economy, upsetting the canal’s partial owners Britain and France. The two became angered and joined together with Israel in the common interestRead MoreModern Political History of Israel and Iran1435 Words   |  6 Pagesthe modern political history of Israel and Iran. Both countries are self-defined theological states (Israel as a Jewish state, Iran as an Islamic state). Although the impact of religion changes across time and context, religion has largely defined political identity for both Israel and Iran. Yet, modern states are host to many paradoxes. Religion is important in defining these states, however the workings of each country are not always religious in practice. The State of Israel was founded in 1948Read MoreEconomic History Of Israel And Saudi Arabia Essay3721 Words   |  15 PagesProfessor Hill Economics 191 20, March 2015 Economic History of Israel and Saudi Arabia Israel and Saudi Arabia are two countries in close proximity to each other, yet seem to be different in almost every metric. Saudi Arabia has a $744 Billion GDP, while Israel only $290 Billion (The World Bank), yet when breaking the GDP into GDP per capita, Saudi Arabia lags behind Israel at with a GDP per capita of $25, 961 whereas Israel is at $36,051. Israel and Saudi Arabia both became economic powerhouses ofRead MoreThe History Of Israel Is Full Of Patriarchal Stories1565 Words   |  7 PagesIntroduction The history of Israel is full of Patriarchal stories with a few less matriarchal stories. It could be said that women did not hold as high of a place as men in the ANE time, but there is one woman’s story that holds a significant amount of weight to the construction of an astounding prophet of Israel named Samuel, his mother’s name was Hannah. Although Hannah did not have a voice in her society or the polygamous familial situation she was in, God was able to subjectively liberate her-Read MoreWhat Are Some Methodological Issues Scholars Encounter Studying The Hebrew Bible And The Histories Of Ancient Israel?711 Words   |  3 Pages1. What are some methodological issues scholars encounter studying the Hebrew Bible and the histories of ancient Israel? There are so many different variations of the same text that the story cannot be aligned with assurance for some scholars. There are different perspectives regarding the same stories in history, therefore they have been separated into their own collections of literature; such as canonization and biblical text recognized by different sects. Not all of the Hebrew Bible was writtenRead MoreCulture Essay : Israel s Zionists Of America Convention Speech 1708 Words   |  7 PagesCulture Essay: Israel Introduction: Israel was not created in order to disappear- Israel will endure and flourish. It is the child of hope and the home of the brave. It can neither be broken by adversity nor demoralized by success. It carries the shield of democracy and it honors the sword of freedom.This quote from President John F. Kennedy s Zionists of America Convention speech can considerably show that despite the small size of the country, its culture spreads out from many differentRead MoreThe Jewish People Was Affected By The Holocaust During World War II1216 Words   |  5 Pagesties in with the study of the state of Israel because Israel has the right to be able to defend themselves against anything similar to the Holocaust from ever happening again, Jews are committing crimes against other nations in order to protect themselves, and the Jews forced to move from most European countries to the state of Israel. The state of Israel and its people are being attacked, and they need to be able to fight back. â€Å"Throughout history, the slanders against the Jewish peopleRead MoreThe Triumph Of Israel, By Etgar Keret s The Girl On The Fridge And Sayed Kashua S Third1706 Words   |  7 PagesIsrael is undoubtedly a country for the history books with its great conflicts, victories, atrocities, and deep necessity which makes it quite unique from any others and there are perhaps no better words to describe its history than with â€Å"tragedy† and â€Å"triumph.† After this semester, I feel that I have a pretty clear viewpoint on these ideas. The triumph of Israel is its very existence both in general and specifically as a place for Jewish people that saved thousands and harbored refugees in timesRead MoreEssay about Anwar Sadats Decision To Make1565 Words   |  7 Pagesan individual or a group, such as President Anwar Sadat and his decision to make peace with Israel has d ramatically changed the course of history. Every leader in history has made a decision that has affected the world, or just his nation in some way. After many years of struggling to keep peace among the Jews and Arabs, President Anwar Sadat, finally decided to make peace with Israel. Peace between Israel and Egypt would mean great changes were going to take place. This momentous decision would beRead MoreThe Jewish People Was Affected By The Holocaust During World War II1288 Words   |  6 Pagesties in with the study of the state of Israel because Israel has the right to be able to defend themselves against anything similar to the Holocaust from ever happening again, Jews are committing crimes against other nations in order to protect themselves, and the Jews were forced to move from most European countries to the state of Israel. The state of Israel and its people are being attacked, and they need to be able to fight back. â€Å"Throughout history, the slanders against the Jewish people

Tuesday, May 5, 2020

Marketing And Entrepreneurship Implements †Myassignmenthelp.Com

Question: Discuss About The Marketing And Entrepreneurship Implements? Answer: Introducation The organization has efficiency implemented the marketing concepts in its operations. It is one of the biggest charity clothing recyclers in Australia with more than 20 retail stores and several clothing bins. The Smith family had helped Australians with food and clothing facilities during the depression in 1920 and 1930. It runs a learning for life program through which it helps the disadvantaged children of Australia by providing them financial support for their education ("Australian Children's Charity | The Smith Family", 2017). The Smith Family Recycle Operation is a part of Smith family non- profit organization that involves the recycling division. As the association keeps on delivering reused and new garments, footwear and adornments, the association uses great marketing and advertising system that guarantees that these items are moving as they are being created. The profit they seek is the amount received from the sales of its recycled products. This recycling activity was begun with the point of making some income stream for social work. A decent marketing arrangement utilized by the organization guarantees that the association gets a decent measure of the income, which is utilized that helps the organization in keeping the operational costs relatively lower. Through marketing system, the group has popularized the association's products that has brought about huge sales and a high income for the association that are visible in their financial statements ("Australian Children's Charity | The Smith Family ", 2017). The website of Billabong offers detailed information regarding the surfing, skating and skiing industries however, it provides very less information related to its products. Yes, this helps Billabong to establish good relationships with its target customers because it provides one stop solution to the customers who are interested in surfing, skating and skiing. The customers who are interested in these sports activities can visit the Billabong website in order to plan the activities and purchase the perfect attire for the event ("Choose Your Experience | Billabong", 2017). Nestle announced the launch of Nescafe Gold Organic in Australia on May 17, 2017. The coffee was introduced for the Australians who love organic coffee. The Nescafe Gold Organic is rich in aroma and has an extra ordinary smooth taste. The coffee is made up of Arabica coffee beans that have been grown and harvested by certified farmers in the region of Peru. The coffee beans are grounded and roasted in order to obtain a soluble coffee that has extraordinary taste and richness. The company has emphasized upon the sourcing of coffee beans in a sustainable manner and without causing any harm to the environment ("Australia wakes up to NESCAF Gold Organic coffee", 2017). The product targets the Australian youth who are health conscious and are aware about the chemical processes that the conventional coffee passes through. Since, the price of organic coffee is higher than that of the conventional coffee, the company shall target the people with higher income. The company mainly targets the coffee lovers and the individuals who love visiting coffee shops in search of healthy and tasty coffee (Jaffee, 2016). Yes, I think they will be successful because organic coffee has several health benefits attached to it. Organic coffee helps in reducing the risks of chronic diseases and helps in in extending ones life span. Additionally, organic coffee helps in improving the environment as they are grown sustainably. Organic coffee is grown by certified farmers and it is free from chemical contamination. Another major reason behind the success of Nescafe Gold Organic shall be the favorable changes in the tastes and preferences of the Australians (Ibanez Blackman, 2016). The Australians have become more health conscious and aware about the chemical contaminations in the conventional coffee that shall help the shift of customers from conventional coffee to organic coffee. If a company is interested in estimating the distribution of income in Northern Territory or New Zealands North island, it can use either parametric estimation or non- parametric estimation. The estimation involves identifying the income inequalities and poverty and comparing between the inequality and poverty in the different areas (Byrne, 2016). Parametric estimation shall be appropriate as it shall facilitate subsequent inferences regarding the inequality and poverty measures by combining regional as well as national distribution. Unilever has efficiently utilized segmented marketing approach in order to marketize their products. Unilever has divided its products into several categories such as food products, home and personal care products, soaps and detergents, beverages and ice cream. The company as efficiently utilized demographic variables such as income, age and gender in order to marketize its products. The company has analyzed and studied the lifestyle of the customers in order to satisfy the needs and requirements of the customers. It has divided the market into break segment, impulse segment and take home segment. The break statement includes products that act as a snacks during the breaks. The impulse segment includes the products that are purchased out of impulse. The take home segment comprises of the essential items that are purchased by a large number of customers from supermarkets and retail stores ("Unilever global company website | Unilever Global", 2017). PG has designed its marketing strategies according to the product segments. PG has 5 segments in which it operates. The segments involve home care, baby and family care, beauty and feminine care, grooming and healthcare. The company targets its customers by using segment marketing after understanding the needs and preferences of the segmented markets. The basic effective factor for this organization is that it did the remarkable market division. Market segmentation a popular promoting procedure that incorporates dividing the clients, who have the same kind of needs and requirements. At that point, the organization accords these comparable needs and wants in order to plan the reasonable manufactures for them. The organization not only gives the diverse products class, but also presents distinctive brands in a similar product classification ("Home", 2017). For instance, the organization has the home care, baby and family care, beauty and feminine care, grooming and healthcare section. These portions give the distinctive capacity to their buyers to fulfill their want. Moreover, the PG organization did the separated showcasing in some particular fields. For instance, the PG organization not just deals with a few brands in the powder field (Bold, Dash, Tide, etc), yet in addition gives these powders distinction capacities. A large number of clients purchase the washing powder for cleaning their garments. Nonetheless, the clients likewise trust that the powders have some particular capacities. For example, a few clients may buy the powders relying upon their cheap value, another clients may concentrate on the detergent, cleansing agent or freshness on garments. PepsiCo utilizes positioning strategies and market segmentation strategies appropriately. It targets more than one client section in the meantime with various items or administration bundles. For instance, Pepsi-Cola has positioned itself as soft drink that tastes great and has an enjoyably reviving effect. In any case, Pepsi-Cola contains a high measure of sugar and it is not suitable for clients that are worried about wellbeing ramifications of consuming carbonated soda drinks. For this particular client section, PepsiCo offers Diet Pepsi that has been positioned as a soft carbonated drink. Diet Pepsi contains very less amount of sugar contrasted with Pepsi-Cola and other sodas. It is essential to determine that PepsiCo portfolio contains 22 brands including Pepsi-Cola, Mountain Dew, Gatorade, Lay's, Tropicana and others. There are a few contrasts among brands inside PepsiCo portfolio as far as their dietary esteem, valuing, packaging and so forth and these distinctions affect the position of the brands of PepsiCo ("PepsiCo's Global Websites", 2017). According to the market segmentation of the above three companies, Unilever shall hold the first position, PG with second rank and PepsiCo with third rank. The companies can further segment its market based upon the past sales in a particular region so that they can focus upon a particular product on a particular region and increase their sales. The companies can further study the needs and preferences of the customers by conducting several surveys and can segment the market accordingly. The worldwide demographic trends have largely affected the opportunities for international marketing. A portion of the demographic trends on the planet today incorporate the demand patterns, supply patterns, and external variables. These patterns, in one way other influence the execution of international marketing (Armstrong et al., 2015). In the demand patterns, there are billions of new buyers surging up each year on the planet, therefore the requirement for worldwide products or administrations will emerge. Likewise, there are moving socioeconomics on the planet, individuals barely remain at a specific area; there is additionally ascend in digital customers where the world has become global through innovations in technologies. The modernization and center of trade are extending at a higher speed, and there is an ascent of the section of significant worth. In the supply pattern, there are more unpredictable input expenses that are necessary to be considered, and even the shortage o f workers in the developing markets should likewise be considered. At long last, the external variables incorporate the adjustment in tax administrations and expanding trade protectionism. Demographic patterns and its powers militate against their support in worldwide business. In addition, achieving the global world requires solid promoting techniques and some of different patterns incorporate the snappy improvement of local exchange. The industries that have been benefitted from the baby boomers include the automobile companies such as Toyota, the food companies such as Nestle and the communication and technology companies such as Apple. References: Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Australia wakes up to NESCAF Gold Organic coffee. (2017). https://www.nestle.com.au. Retrieved 26 August 2017, from https://www.nestle.com.au/media/newsandfeatures/australia-wakes-up-to-nescaf%C3%A9-gold-organic-coffee Australian Children's Charity | The Smith Family. (2017). Retrieved 26 August 2017, from https://www.thesmithfamily.com.au/ Byrne, C. L. (2016). Parametric and Non-Parametric Density Estimation: Are They Distinct?. Choose Your Experience | Billabong. (2017). Billabong. Retrieved 26 August 2017, from https://au.billabong.com Fletcher, R., Crawford, H. (2013).International marketing: an Asia-Pacific perspective. Pearson Higher Education AU. Home. (2017). Us.pg.com. Retrieved 26 August 2017, from https://us.pg.com/ https://www.pepsico.com/home/Globalsites Ibanez, M., Blackman, A. (2016). Is eco-certification a winwin for developing country agriculture? Organic coffee certification in Colombia.World Development,82, 14-27. Jaffee, D. (2014).Brewing justice: Fair trade coffee, sustainability, and survival. Univ of California Press. Unilever global company website | Unilever Global. (2017). Unilever global company website. Retrieved 26 August 2017, from https://www.unilever.com/